Study offers messaging tips to fashion, retail, automotive, and sports marketers.
If you write great tweet copy - in 140 characters or less, of course - maybe it's time to also employ your talents on Facebook. Marketing posts on the social site that are less than 80 characters create 27 percent more engagement, according to a new study by Buddy Media.
Buddy Media measured engagement rates by considering how many comments a post created and what percentage of a brand's Facebook audience "liked" it. The New York-based company's research entailed 200 brand clients from major verticals and was recorded from January 30 through February 12.
Other key findings:
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT