Study offers messaging tips to fashion, retail, automotive, and sports marketers.
If you write great tweet copy - in 140 characters or less, of course - maybe it's time to also employ your talents on Facebook. Marketing posts on the social site that are less than 80 characters create 27 percent more engagement, according to a new study by Buddy Media.
Buddy Media measured engagement rates by considering how many comments a post created and what percentage of a brand's Facebook audience "liked" it. The New York-based company's research entailed 200 brand clients from major verticals and was recorded from January 30 through February 12.
Other key findings:
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT