Study offers messaging tips to fashion, retail, automotive, and sports marketers.
If you write great tweet copy - in 140 characters or less, of course - maybe it's time to also employ your talents on Facebook. Marketing posts on the social site that are less than 80 characters create 27 percent more engagement, according to a new study by Buddy Media.
Buddy Media measured engagement rates by considering how many comments a post created and what percentage of a brand's Facebook audience "liked" it. The New York-based company's research entailed 200 brand clients from major verticals and was recorded from January 30 through February 12.
Other key findings:
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
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The Multiplier Effect of Integrating Search & Social Advertising
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Wednesday, July 23, 2014