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GameStop Puts Local Twist on Facebook Commerce

  |  April 7, 2011   |  Comments

Retailer incorporates store pick-up for Facebook orders.

Facebook shopping apps are no longer "new" for the retail industry, but GameStop today launched a version with an intriguingly local twist. It allows eager gamers to pre-order upcoming disc releases for pick-up at one of the retail brand's 6,670 stores.

Stores will be responsible for managing order fulfillment in a similar fashion to how catalogers like JC Penney have historically leaned on locations for customer pick-up. GameStop, which has 1.9 million Facebook "likes," hopes the offer sets it apart from the Facebook pages for competitors Amazon.com, Best Buy, and Wal-Mart. The Grapevine, TX-based company is utilizing a Facebook app made by ShopFans.

Kelly Mulroney, VP of e-commerce at GameStop, said in a prepared statement, "Social commerce on Facebook is a natural complement to our trusted store and online networks. We have millions of customers already engaging with us on Facebook, and ShopFans gives those loyal fans more reasons than ever to shop GameStop across multiple channels."

The new app also represents the integration of GameStop's "PowerUp Rewards" loyalty program into the Facebook platform. The brand's "likers" will be able to earn and redeem points when making purchases on Facebook.

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ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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