R/GA San Francisco names executive creative directors. Mark Shewmaker and Robert Smiley will report to Nick Law, EVP, chief creative officer, North America. They'll co-lead R/GA’s creative initiative for strategic branding and digital platforms.
Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Perry Ellis International makes La Comunidad full-service agency of record for the clothing line. The assignment includes social media, print, email marketing, and in-store events.
Arnold Europe to expand Jack Daniel’s digital presence. Arnold Europe will develop a creative digital platform, focused heavily on social media, for Jack Daniel’s in Europe and Asia-Pacific. A worldwide digital campaign for the spirits brand is expected to launch in May.
The Economist selects Havas Digital. After a review, Havas Digital, the digital media and interactive division of Havas Media, was chosen by the Economist to oversee all digital and social media duties for their circulation acquisition endeavors.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014