R/GA San Francisco names executive creative directors; Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear.
R/GA San Francisco names executive creative directors. Mark Shewmaker and Robert Smiley will report to Nick Law, EVP, chief creative officer, North America. They'll co-lead R/GA’s creative initiative for strategic branding and digital platforms.
Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Perry Ellis International makes La Comunidad full-service agency of record for the clothing line. The assignment includes social media, print, email marketing, and in-store events.
Arnold Europe to expand Jack Daniel’s digital presence. Arnold Europe will develop a creative digital platform, focused heavily on social media, for Jack Daniel’s in Europe and Asia-Pacific. A worldwide digital campaign for the spirits brand is expected to launch in May.
The Economist selects Havas Digital. After a review, Havas Digital, the digital media and interactive division of Havas Media, was chosen by the Economist to oversee all digital and social media duties for their circulation acquisition endeavors.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT