Home  › Marketing › Strategies

Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

  |  April 8, 2011   |  Comments

R/GA San Francisco names executive creative directors. Mark Shewmaker and Robert Smiley will report to Nick Law, EVP, chief creative officer, North America. They'll co-lead R/GA’s creative initiative for strategic branding and digital platforms.

Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Perry Ellis International makes La Comunidad full-service agency of record for the clothing line. The assignment includes social media, print, email marketing, and in-store events.

Arnold Europe to expand Jack Daniel’s digital presence. Arnold Europe will develop a creative digital platform, focused heavily on social media, for Jack Daniel’s in Europe and Asia-Pacific. A worldwide digital campaign for the spirits brand is expected to launch in May.

The Economist selects Havas Digital. After a review, Havas Digital, the digital media and interactive division of Havas Media, was chosen by the Economist to oversee all digital and social media duties for their circulation acquisition endeavors.

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...