Home  › Social › Social Media

Facebook Ad Prices Rose 40 Percent in Q1

  |  April 12, 2011   |  Comments

Advertisers are investing more in Facebook ads, according to Efficient Frontier.

The average price of cost-per-click ad placements on Facebook was 40 percent higher in Q1 2011 than it was during Q4 2010, according to data from Efficient Frontier.

The search and display ad management platform provider said ad prices on the social network have been increasing consistently over the past three quarters, indicating that advertisers are finding "tremendous value" from the platform and therefore investing more heavily in it.

"The marketplace is still relatively new, so we're seeing strong demand from our customer base," Efficient Frontier CEO Justin Merickel told ClickZ. "Advertisers are finding areas that are successful for them and wanting to own those niches. They're stepping up their spend in order to do so," he added.

According to Efficient Frontier, growth in Facebook ad prices looks set to increase at a similar rate in the second quarter of the year, growing at a rate of around 50 percent, quarter-over-quarter.

On a year-over-year basis, Merickel predicted advertisers will double the amount they invest in Facebook's ad products, though he warned of possible volatility in what remains an immature market.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...