Home  › Social › Social Media

Facebook Ad Prices Rose 40 Percent in Q1

  |  April 12, 2011   |  Comments

Advertisers are investing more in Facebook ads, according to Efficient Frontier.

The average price of cost-per-click ad placements on Facebook was 40 percent higher in Q1 2011 than it was during Q4 2010, according to data from Efficient Frontier.

The search and display ad management platform provider said ad prices on the social network have been increasing consistently over the past three quarters, indicating that advertisers are finding "tremendous value" from the platform and therefore investing more heavily in it.

"The marketplace is still relatively new, so we're seeing strong demand from our customer base," Efficient Frontier CEO Justin Merickel told ClickZ. "Advertisers are finding areas that are successful for them and wanting to own those niches. They're stepping up their spend in order to do so," he added.

According to Efficient Frontier, growth in Facebook ad prices looks set to increase at a similar rate in the second quarter of the year, growing at a rate of around 50 percent, quarter-over-quarter.

On a year-over-year basis, Merickel predicted advertisers will double the amount they invest in Facebook's ad products, though he warned of possible volatility in what remains an immature market.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...