AOL has revamped its ad sales team following the acquisition of The Huffington Post (and four straight quarters of double-digit declines).
The "industry development team" has been organized into seven discreet practices: health/CPG, travel, automotive, finance, entertainment, technology and retail. John Burke, who joined AOL earlier this year as SVP of global sales strategy, will oversee the entire unit, though each practice will have its own lead.
“The Industry Development team is the next evolution of our strategy to be the most customer centric sales team in the marketplace,” said Burke in a written statement. “The Industry Practice Head brings domain expertise, strategic vision and significant client experience in their respective categories.”
In February, AOL reported a 30 percent drop in ad revenues year-over-year from $468.6 million in Q4 2009 to $331.6 million in Q4 2010. Display revenue fell 14 percent to $151 million in Q4.
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Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
March 19, 2014