Home  › Media › Media Buying

AOL Reorganizes Ad Sales Unit

  |  April 14, 2011   |  Comments

Creates seven discreet practices following acquisition of The Huffington Post.

AOL has revamped its ad sales team following the acquisition of The Huffington Post (and four straight quarters of double-digit declines).

The "industry development team" has been organized into seven discreet practices: health/CPG, travel, automotive, finance, entertainment, technology and retail. John Burke, who joined AOL earlier this year as SVP of global sales strategy, will oversee the entire unit, though each practice will have its own lead.

  • Jennifer Wiley, formerly sales director for AOL's health category, will lead the health/CPG practice.
  • Debbie Menin, who's been working in entertainment marketing for AOL since 2010, will lead the entertainment practice.
  • Mike Feeley, who's been leading AOL's travel sales category for eight months, will take over the Travel practice.
  • Julia Edvardsson, who joined AOL in 2004 and has spent the past four years leading AOL's automotive sales, will head up the automotive category.
  • Amy Starwalt, head of AOL's finance sales since last year, will lead the finance practice. Heads for the technology and retail practices will be named within the next month.

“The Industry Development team is the next evolution of our strategy to be the most customer centric sales team in the marketplace,” said Burke in a written statement. “The Industry Practice Head brings domain expertise, strategic vision and significant client experience in their respective categories.”

In February, AOL reported a 30 percent drop in ad revenues year-over-year from $468.6 million in Q4 2009 to $331.6 million in Q4 2010. Display revenue fell 14 percent to $151 million in Q4.



Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.