searchsharemarch

Yahoo, Bing Search Alliance Makes No Progress in March

  |  April 15, 2011   |  Comments

Pair loses ground versus market leader Google, when measured by share of U.S. searches.

Bing and Yahoo failed to wrestle any search market share from Google in March, according to data from comScore.

Measured by volume of searches, the pair lost 0.1 percentage points of share between them, month-over-month, while market leader Google grew its own share by 0.3 percentage points in the same period.

searchsharemarchGoogle's growth appeared to come at the expense of Yahoo, Ask, and AOL, which lost 0.4 percentage points, 0.1 percentage points, and 0.1 percentage points of share, respectively.

Microsoft's Bing engine - independent of partner Yahoo - grew its own share of searches by 0.3 percentage points versus February, meanwhile.

Explicit Core Share* of U.S. Searches Among Leading Providers, March 2011 vs. February 2011.
  Share of Searches (%)
Domain

February 2011

March 2011

Month-over-Month Point
Change (%)

Google Sites 65.4 65.7 0.3
Yahoo Sites 16.1 15.7 -0.4
Microsoft Sites 13.6 13.9 0.3
Ask Network 3.2 3.1 -0.1
AOL Network 1.7 1.6 -0.1

Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.

Source: comScore 2011

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...