Bing and Yahoo failed to wrestle any search market share from Google in March, according to data from comScore.
Measured by volume of searches, the pair lost 0.1 percentage points of share between them, month-over-month, while market leader Google grew its own share by 0.3 percentage points in the same period.
Google's growth appeared to come at the expense of Yahoo, Ask, and AOL, which lost 0.4 percentage points, 0.1 percentage points, and 0.1 percentage points of share, respectively.
Microsoft's Bing engine - independent of partner Yahoo - grew its own share of searches by 0.3 percentage points versus February, meanwhile.
|Explicit Core Share* of U.S. Searches Among Leading Providers, March 2011 vs. February 2011.|
|Share of Searches (%)|
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2011|
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
March 19, 2014