New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business.
Interpublic Unveils Strategic Changes at Mediabrands and McCann Erickson. Mediabrands has adjusted its operating units formerly under Mediabrands Ventures in order to support its evolving client-centric approach. Under the new organizational structure, IPG LAB will have a prominent role in the firm's client offerings and services; Mediabrands will invest in The Audience Platform to further develop its technologies. In conjunction with these changes, former Mediabrands Ventures CEO Matt Freeman has been assigned to the new position of vice chairman, global chief innovation officer at McCann Erickson.
Performics Announces New Appointments to Performance Innovation Group. Dana Todd has been named vice president of performance innovation and will be working with Kevin Joyce, named director of affiliate. Both Todd and Joyce will be collaborating with Craig Greenfield, senior vice president of performance innovation, in evaluating new opportunities and strategies across emerging media technologies.
Facebook Steals Google's Creative Director. The San Francisco Chronicle has reported that Ji Li, the creative designer responsible for leading Google's marketing, has been named Facebook's first creative director.
Quantcast Appoints Richard Kosinski as Senior Vice President, Sales Kosinski is tasked with further developing Quantcast's target advertising business in the U.S. and internationally. He will be reporting directly to Konrad Feldman, CEO and co-founder of Quantcast.
Enlighten Names Peter Spender New VP, Account Services. In this role, Spender will advise and oversee Enlighten’s team of account directors who manage clients such as Hunter Douglas, Fruit2O, and Kao Brands Company.
Hennessy Cognac Selects Droga5 as New AOR. Droga5, in conjunction with Hennessy's in-house marketing team, will be working on building new communications for the brand.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT