New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business.
Interpublic Unveils Strategic Changes at Mediabrands and McCann Erickson. Mediabrands has adjusted its operating units formerly under Mediabrands Ventures in order to support its evolving client-centric approach. Under the new organizational structure, IPG LAB will have a prominent role in the firm's client offerings and services; Mediabrands will invest in The Audience Platform to further develop its technologies. In conjunction with these changes, former Mediabrands Ventures CEO Matt Freeman has been assigned to the new position of vice chairman, global chief innovation officer at McCann Erickson.
Performics Announces New Appointments to Performance Innovation Group. Dana Todd has been named vice president of performance innovation and will be working with Kevin Joyce, named director of affiliate. Both Todd and Joyce will be collaborating with Craig Greenfield, senior vice president of performance innovation, in evaluating new opportunities and strategies across emerging media technologies.
Facebook Steals Google's Creative Director. The San Francisco Chronicle has reported that Ji Li, the creative designer responsible for leading Google's marketing, has been named Facebook's first creative director.
Quantcast Appoints Richard Kosinski as Senior Vice President, Sales Kosinski is tasked with further developing Quantcast's target advertising business in the U.S. and internationally. He will be reporting directly to Konrad Feldman, CEO and co-founder of Quantcast.
Enlighten Names Peter Spender New VP, Account Services. In this role, Spender will advise and oversee Enlighten’s team of account directors who manage clients such as Hunter Douglas, Fruit2O, and Kao Brands Company.
Hennessy Cognac Selects Droga5 as New AOR. Droga5, in conjunction with Hennessy's in-house marketing team, will be working on building new communications for the brand.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
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November 12, 2015