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AOL Video Reach Explodes in March

  |  April 19, 2011   |  Comments

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space.

AOL grew its U.S. video audience substantially in March, leaping to second place from 10th in comScore's monthly Video Metrix report.

The measurement firm estimated the publisher's video content attracted views from 57 million unique U.S. users in March, up from 30 million in February.

That growth reflects the company's continued investment in video content, having acquired video syndication network 5min in September, and online video production company StudioNow in January. The data also includes video streams from recently acquired properties such as The Huffington Post.

Google's sites, meanwhile, continue to dominate the online video space in terms of volume, attracting views from over 143 million unique users in March.

In terms of video ads, Hulu and Tremor Media continued to dominate, serving 1.3 billion and 804 million ad impressions, respectively, over the course of the month.

Top U.S. Online Video Content Properties by Unique Viewers March 2011
Property Unique Viewers March (000) Minutes per Viewer
Total Internet : Total Audience 174,315 889.1
Google Sites 143,191 275.6
AOL 57,006 39.2
Yahoo Sites 56,361 42.1
Microsoft Sites 53,090 47.2
VEVO 52,585 79.6
Facebook.com 48,792 19.2
Viacom Digital 48,696 73.2
Turner Digital 41,718 37.5
NBC Universal 31,052 17.3
Hulu 27,537 215.5
Source: comScore Video Metrix

 

Top U.S. Online Video Properties by Video Ads Viewed March 2011
Property Video Ads March (000) Frequency (Ads per Viewer) Reach of U.S. Population (%)
Total Internet : Total Audience 4,320,533 33.1 43.2
Hulu 1,266,454 47.1 8.9
Tremor Media Video Network 804,301 13.7 19.5
ADAP.TV 553,182 10.2 18.0
BrightRoll Video Network 397,809 5.8 22.8
SpotXchange Video Ad Network 396,919 9.6 13.7
Viacom Digital 372,998 13.1 9.4
CBS Interactive 254,844 11.1 7.6
Microsoft Sites 232,815 8.9 8.7
Undertone 230,676 9.0 8.5
AOL, Inc. 188,967 5.8 10.8
Source: comScore Video Metrix

 

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ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

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