Home  › Social › Social Commerce
groupon-logo

Half of UK Groupon Customers Bought 5 Deals

  |  April 21, 2011   |  Comments

Daily deals brand used by 10 percent of Great Britain.

groupon-logoGroupon says it now has more than eight million subscribers in the U.K., exceeding 10 percent of the country's population. That penetration reflects the daily deals site's accelerated international expansion efforts, financed largely by the $950 million investment it secured in January.

Besides broad reach in the U.K. market, Groupon also reported a high level of repeat business among that audience, with more than 95 percent of customers purchasing more than one voucher to date. On top of that, over 50 percent of U.K. customers have purchased five or more coupons, the company said.

After taking on additional funding in January, the company has been aggressively expanding its staff and operations both in the U.S. and abroad. On its recruitment site, 150 U.S. vacancies are currently listed, alongside at least 50 in the U.K. The majority of those positions are in either sales or engineering, highlighting its continued strategy of aggressive expansion.

Groupon says it has worked with over 6,900 U.K. businesses to date, serviced by 500 staffers across the country. Alongside local businesses, major brand clients have included Body Shop, T-Mobile, Orange, American Apparel, Itsu, ASOS, Virgin Wines/Virgin Balloons, Photobox, Streetcar, Avis, and Expedia.

This week the company launched its official iPhone and iPod Touch application via Apple's international app store. The app has been available in the U.S. since last May, but the international launch will enable it to deliver local deals to users' mobile devices across the globe.

Furthering its mobile ambitions, Groupon also purchased Pelago this week, which manufactured location-based service Whrrl. That acquisition followed the introduction of "Groupon Now," a feature within the Groupon mobile app that delivers real-time location-based deals.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...