Home  › Social › Social Commerce
groupon-logo

Half of UK Groupon Customers Bought 5 Deals

  |  April 21, 2011   |  Comments

Daily deals brand used by 10 percent of Great Britain.

groupon-logoGroupon says it now has more than eight million subscribers in the U.K., exceeding 10 percent of the country's population. That penetration reflects the daily deals site's accelerated international expansion efforts, financed largely by the $950 million investment it secured in January.

Besides broad reach in the U.K. market, Groupon also reported a high level of repeat business among that audience, with more than 95 percent of customers purchasing more than one voucher to date. On top of that, over 50 percent of U.K. customers have purchased five or more coupons, the company said.

After taking on additional funding in January, the company has been aggressively expanding its staff and operations both in the U.S. and abroad. On its recruitment site, 150 U.S. vacancies are currently listed, alongside at least 50 in the U.K. The majority of those positions are in either sales or engineering, highlighting its continued strategy of aggressive expansion.

Groupon says it has worked with over 6,900 U.K. businesses to date, serviced by 500 staffers across the country. Alongside local businesses, major brand clients have included Body Shop, T-Mobile, Orange, American Apparel, Itsu, ASOS, Virgin Wines/Virgin Balloons, Photobox, Streetcar, Avis, and Expedia.

This week the company launched its official iPhone and iPod Touch application via Apple's international app store. The app has been available in the U.S. since last May, but the international launch will enable it to deliver local deals to users' mobile devices across the globe.

Furthering its mobile ambitions, Groupon also purchased Pelago this week, which manufactured location-based service Whrrl. That acquisition followed the introduction of "Groupon Now," a feature within the Groupon mobile app that delivers real-time location-based deals.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...