Frank Holland will now head the firm's global advertising sales business.
Microsoft has promoted from within to fill its top global ad sales role. Frank Holland, previously corporate vice president of operations, will now head the firm's global advertising sales business, part of its advertising and online organization.
In February, former Microsoft Global Advertising Exec Carolyn Everson left the company to serve as Facebook's VP of global sales.
Holland started at Microsoft in 1998. In his most recent position with the company, he handled supply chain strategy and sales readiness for its commercial and OEM divisions, and led sales operations and global sales force training.
"Given the strategic importance of advertising sales to Microsoft, and the company's deep commitments to our advertising customers and partners, Holland and the business will report directly to Kevin Turner, chief operating officer," said the company in a press release about the promotion.
Earlier this week, troubles with one partner in particular -Yahoo - came to light during Yahoo's quarterly earnings call. The company said it would delay transition of additional paid search markets related to its deal with Microsoft because revenue per search (RPS) had not met expectations.
"RPS is below what either Microsoft or Yahoo had expected," said Yahoo CEO Carol Bartz. Microsoft has presented Yahoo with a plan for "how to use hard science and new technology in [Microsoft] AdCenter to get this thing back to where it needs to be."
According to Microsoft, "the global leadership team reporting to Holland will not change."
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET