Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad.
Although Google's Android mobile operating system now powers more smartphones than Apple's iOS, the latter still reaches more U.S. users thanks to devices such as the iPad and the iPod Touch, according to data from comScore.
The measurement firm estimated iOS powered an average of around 38 million devices in the three months ending February 2011, while Android reached just shy of 24 million over the same period.
The majority of mobile ad networks are capable of serving ads to iPad and Android devices as well as the iPhone, meaning advertisers could find larger audiences running campaigns across iOS devices than Android ones. Networks such as Google's AdMob, however, offer the ability to deliver ads to both.
|Apple iOS vs. Android OS Across Media Devices|
3 Month. Avg. Ending February 2011, U.S. Users Age 13+
|Total Installed Base (000)||Share of Users (%)|
|Source: comScore MobiLens|
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT