Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad.
Although Google's Android mobile operating system now powers more smartphones than Apple's iOS, the latter still reaches more U.S. users thanks to devices such as the iPad and the iPod Touch, according to data from comScore.
The measurement firm estimated iOS powered an average of around 38 million devices in the three months ending February 2011, while Android reached just shy of 24 million over the same period.
The majority of mobile ad networks are capable of serving ads to iPad and Android devices as well as the iPhone, meaning advertisers could find larger audiences running campaigns across iOS devices than Android ones. Networks such as Google's AdMob, however, offer the ability to deliver ads to both.
|Apple iOS vs. Android OS Across Media Devices|
3 Month. Avg. Ending February 2011, U.S. Users Age 13+
|Total Installed Base (000)||Share of Users (%)|
|Source: comScore MobiLens|
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT