Home  › Stats

Greater U.S. Reach for Apple iOS Than Google Android Across Devices

  |  April 26, 2011   |  Comments

Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad.

Although Google's Android mobile operating system now powers more smartphones than Apple's iOS, the latter still reaches more U.S. users thanks to devices such as the iPad and the iPod Touch, according to data from comScore.

The measurement firm estimated iOS powered an average of around 38 million devices in the three months ending February 2011, while Android reached just shy of 24 million over the same period.

The majority of mobile ad networks are capable of serving ads to iPad and Android devices as well as the iPhone, meaning advertisers could find larger audiences running campaigns across iOS devices than Android ones. Networks such as Google's AdMob, however, offer the ability to deliver ads to both.

Apple iOS vs. Android OS Across Media Devices
3 Month. Avg. Ending February 2011, U.S. Users Age 13+
 Total Installed Base (000)Share of Users (%)
Total 234,000 100
Apple iOS 37,868 16.2
Android OS 23,763 10.2
Source: comScore MobiLens

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...