Search ad CPC prices in the finance category rose significantly in March, on both a month-over-month and a year-over-basis, according to data from Efficient Frontier.
Finance-related clients of the search management platform provider spent an average of 40 percent more per click in March 2011 than they did during the same month in 2010.
The cost of clicks in the travel vertical, meanwhile, dipped by 27.3 percent on a month-over month basis, and almost 30 percent year-over-year.
The retail and automotive verticals remained relatively stable, with the former growing by 4.9 percent, and the latter dropping seven percent, on a month-over-month basis.
Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT