Home  › Social › Social Media
reebokrealflex

Reebok's Mobile Program Goes Geo-Social

  |  May 2, 2011   |  Comments

Brand's first location-based foray offers Scvngr users $10 off shoe purchases.

Reebok appears to have increased its commitment to mobile, accented by its first-ever geo-social campaign that's running on Scvngr.

Through June 13, geo-social users on the platform who check in at Dick's Sporting Goods stores and meet "challenges" can earn $10 off Reebok's new RealFlex shoe. To get the reward, users need to accrue 30 points via the game-oriented Scvngr app at one of the 220 participating Dick's locations. There, they can knock out so-called challenges like taking a photo of running shirts or shorts and uploading it for other Scvngr users to see. A Scvngr spokesperson told ClickZ the $10 coupon can typically be achieved in "a few" store visits. The players will also be entered into a sweepstakes giving away 50 pairs of the shoes and various Reebok swag items.

The campaign comes two weeks after the Canton, MA-based shoe manufacturer released a new iPhone/Android app called "The Promise Keeper," which lets users tell their Facebook friends and Twitter followers when they run or jog. And, it automatically posts or tweets when the user doesn't exercise based on a schedule he or she committed to.

Indeed, the app is designed to create brand engagement for Reebook while prodding users - who likely want to avoid a bit of public embarrassment - to utilize the company's products. It specifically promotes the brand's ZigTech running shoes.

Meanwhile, two-year-old Scvngr says it has well over 1 million users, gaining half of them from October 2010 to February. While the Boston-based company has partnered with national entities like Nissan and Hot Topic, it hasn't had the flurry of brands jump on board so far in 2011 that competitor Foursquare has garnered.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...