Home  › Social › Social Media
reebokrealflex

Reebok's Mobile Program Goes Geo-Social

  |  May 2, 2011   |  Comments

Brand's first location-based foray offers Scvngr users $10 off shoe purchases.

Reebok appears to have increased its commitment to mobile, accented by its first-ever geo-social campaign that's running on Scvngr.

Through June 13, geo-social users on the platform who check in at Dick's Sporting Goods stores and meet "challenges" can earn $10 off Reebok's new RealFlex shoe. To get the reward, users need to accrue 30 points via the game-oriented Scvngr app at one of the 220 participating Dick's locations. There, they can knock out so-called challenges like taking a photo of running shirts or shorts and uploading it for other Scvngr users to see. A Scvngr spokesperson told ClickZ the $10 coupon can typically be achieved in "a few" store visits. The players will also be entered into a sweepstakes giving away 50 pairs of the shoes and various Reebok swag items.

The campaign comes two weeks after the Canton, MA-based shoe manufacturer released a new iPhone/Android app called "The Promise Keeper," which lets users tell their Facebook friends and Twitter followers when they run or jog. And, it automatically posts or tweets when the user doesn't exercise based on a schedule he or she committed to.

Indeed, the app is designed to create brand engagement for Reebook while prodding users - who likely want to avoid a bit of public embarrassment - to utilize the company's products. It specifically promotes the brand's ZigTech running shoes.

Meanwhile, two-year-old Scvngr says it has well over 1 million users, gaining half of them from October 2010 to February. While the Boston-based company has partnered with national entities like Nissan and Hot Topic, it hasn't had the flurry of brands jump on board so far in 2011 that competitor Foursquare has garnered.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...