Home  › Social › Social Media
reebokrealflex

Reebok's Mobile Program Goes Geo-Social

  |  May 2, 2011   |  Comments

Brand's first location-based foray offers Scvngr users $10 off shoe purchases.

Reebok appears to have increased its commitment to mobile, accented by its first-ever geo-social campaign that's running on Scvngr.

Through June 13, geo-social users on the platform who check in at Dick's Sporting Goods stores and meet "challenges" can earn $10 off Reebok's new RealFlex shoe. To get the reward, users need to accrue 30 points via the game-oriented Scvngr app at one of the 220 participating Dick's locations. There, they can knock out so-called challenges like taking a photo of running shirts or shorts and uploading it for other Scvngr users to see. A Scvngr spokesperson told ClickZ the $10 coupon can typically be achieved in "a few" store visits. The players will also be entered into a sweepstakes giving away 50 pairs of the shoes and various Reebok swag items.

The campaign comes two weeks after the Canton, MA-based shoe manufacturer released a new iPhone/Android app called "The Promise Keeper," which lets users tell their Facebook friends and Twitter followers when they run or jog. And, it automatically posts or tweets when the user doesn't exercise based on a schedule he or she committed to.

Indeed, the app is designed to create brand engagement for Reebook while prodding users - who likely want to avoid a bit of public embarrassment - to utilize the company's products. It specifically promotes the brand's ZigTech running shoes.

Meanwhile, two-year-old Scvngr says it has well over 1 million users, gaining half of them from October 2010 to February. While the Boston-based company has partnered with national entities like Nissan and Hot Topic, it hasn't had the flurry of brands jump on board so far in 2011 that competitor Foursquare has garnered.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...