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Reebok's Mobile Program Goes Geo-Social

  |  May 2, 2011   |  Comments

Brand's first location-based foray offers Scvngr users $10 off shoe purchases.

Reebok appears to have increased its commitment to mobile, accented by its first-ever geo-social campaign that's running on Scvngr.

Through June 13, geo-social users on the platform who check in at Dick's Sporting Goods stores and meet "challenges" can earn $10 off Reebok's new RealFlex shoe. To get the reward, users need to accrue 30 points via the game-oriented Scvngr app at one of the 220 participating Dick's locations. There, they can knock out so-called challenges like taking a photo of running shirts or shorts and uploading it for other Scvngr users to see. A Scvngr spokesperson told ClickZ the $10 coupon can typically be achieved in "a few" store visits. The players will also be entered into a sweepstakes giving away 50 pairs of the shoes and various Reebok swag items.

The campaign comes two weeks after the Canton, MA-based shoe manufacturer released a new iPhone/Android app called "The Promise Keeper," which lets users tell their Facebook friends and Twitter followers when they run or jog. And, it automatically posts or tweets when the user doesn't exercise based on a schedule he or she committed to.

Indeed, the app is designed to create brand engagement for Reebook while prodding users - who likely want to avoid a bit of public embarrassment - to utilize the company's products. It specifically promotes the brand's ZigTech running shoes.

Meanwhile, two-year-old Scvngr says it has well over 1 million users, gaining half of them from October 2010 to February. While the Boston-based company has partnered with national entities like Nissan and Hot Topic, it hasn't had the flurry of brands jump on board so far in 2011 that competitor Foursquare has garnered.


Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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