mobsearch2

10% of Search Ad Clicks From Mobile

  |  May 3, 2011   |  Comments

Mobile search ad clicks grew 230 percent in the past year, according to Performics.

Ten percent of online search ads were served to mobile devices in March, and those devices accounted for 9.8 percent of ad clicks over the same period, according to data from Performics.

The Publicis-owned search agency aggregated its clients' data for the first three months of 2011, and estimated that mobile search impressions grew by 195 percent on a year-over-year basis to reach 9.6 percent of all search ads in Q1 2011.

Growth in clicks on mobile ads outpaced that of impressions, increasing 230 percent over the same period. Meanwhile clicks from desktops grew more modestly, by 13.7 percent year-over-year.

Increases in both ad impressions and clicks via mobile devices reflects their continued proliferation throughout the U.S., as well as increasing marketer investment in the channel. As users' search behavior migrates from the desktop, so too are search advertisers, the data suggests.

mobsearch2

Tags:

ClickZ Live New York Want to learn more?
Join us at ClickZ Live New York this March 30 - April 1. With over 15 years' experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today to secure your place and save $300!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...
    • Manager of Paid Search Advertising
      Manager of Paid Search Advertising (Connections Education) - ColumbiaManager of Paid Search Advertising    Company Summary: Connections...