Home  › Marketing › Strategies

Draftfcb Boosts London Presence With Blue Barracuda Purchase

  |  May 5, 2011   |  Comments

Acquisition will grow its London base by 50 percent and enhance its digital capabilities.

Interpublic-owned agency group Draftfcb has bolstered its London operation with the acquisition of digital outfit Blue Barracuda. The merger will increase Draftfcb's London footprint by 50 percent, and help drive further growth in what it views as a key market, the company said.

Following the purchase Blue Barracuda will be integrated with Draftfcb's existing team and operations, with the resulting entity branded Draftfcb London "Fuelled by Blue Barracuda."

The combined agency will offer a range of on and offline marketing services, with its digital capabilities including strategy and campaign planning , as well as full-service execution and online media buying and planning. For production duties the outfit will tap Blue Barracuda's offshore production facilities located in Talinn, Estonia.

Draftfcb's current London-based management team will be joined by Blue Barracuda's, with former CEO Martin Talks taking on the role of president of digital, while Marcus Exall and Adrian Nicholls assuming the roles of digital director and client services director, respectively.

Commenting on the acquisition in a news release, Talks said Barracuda's approach "is not so much on perfect, artistic creations but on fluid, agile experiences," adding, "Clients must accept being in an operational model where they are in a perpetual 'beta' state to maximize the opportunities that rapid change presents."

The acquired agency's previous clients have included Pizza Hut, Getty Images, and Roche pharmaceuticals, among others. It was founded in London in 2002. Draftfcb's global network spans 99 countries and employs more than 9,000 people, it said.

Draftfcb has 120 employees in the U.K.; Blue Barracuda has about 60.


Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...