Home  › Marketing › Strategies

Draftfcb Boosts London Presence With Blue Barracuda Purchase

  |  May 5, 2011   |  Comments

Acquisition will grow its London base by 50 percent and enhance its digital capabilities.

Interpublic-owned agency group Draftfcb has bolstered its London operation with the acquisition of digital outfit Blue Barracuda. The merger will increase Draftfcb's London footprint by 50 percent, and help drive further growth in what it views as a key market, the company said.

Following the purchase Blue Barracuda will be integrated with Draftfcb's existing team and operations, with the resulting entity branded Draftfcb London "Fuelled by Blue Barracuda."

The combined agency will offer a range of on and offline marketing services, with its digital capabilities including strategy and campaign planning , as well as full-service execution and online media buying and planning. For production duties the outfit will tap Blue Barracuda's offshore production facilities located in Talinn, Estonia.

Draftfcb's current London-based management team will be joined by Blue Barracuda's, with former CEO Martin Talks taking on the role of president of digital, while Marcus Exall and Adrian Nicholls assuming the roles of digital director and client services director, respectively.

Commenting on the acquisition in a news release, Talks said Barracuda's approach "is not so much on perfect, artistic creations but on fluid, agile experiences," adding, "Clients must accept being in an operational model where they are in a perpetual 'beta' state to maximize the opportunities that rapid change presents."

The acquired agency's previous clients have included Pizza Hut, Getty Images, and Roche pharmaceuticals, among others. It was founded in London in 2002. Draftfcb's global network spans 99 countries and employs more than 9,000 people, it said.

Draftfcb has 120 employees in the U.K.; Blue Barracuda has about 60.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...