Home  › Media › Mobile

Tablet Devices Eat Into Desktop, Laptop Use

  |  May 5, 2011   |  Comments

Tablet owners say devices are replacing their need for laptops and desktops.

Owners of tablet devices spend less time using desktops, laptops, netbooks, and e-readers, according to research by The Nielsen Company. As users' consumption habits begin to favor these emerging devices, marketers will likely continue to increase their investment in the channel in attempts to capitalize on the growing audience they present.

According to Nielsen, 35 percent of the tablet owners it surveyed reported using their desktop less often or not at all since acquiring a tablet. Meanwhile, 32 percent of users who owned laptops in addition to a tablet said they used their laptop less frequently. Some respondents reported using their desktops and laptops more since obtaining a tablet, but relatively few.

connecteddeviceschart3

When asked why they choose to use their tablet device over their PC or laptop, 31 percent of respondents cited the portability advantages. Twenty-one percent said they believe tablet interfaces are easier to use, while 15 percent described start-up speed as a benefit. Overall, 77 percent of tablet users said they use their tablet devices for actions they would previously have used a laptop or a desktop for.

connecteddeviceschart2

The iPad continues to dominate the tablet space, but rival devices are hitting the market at pace. New entrants such as the Samsung Galaxy, Motorola Xoom, and the BlackBerry PlayBook are helping to further drive the proliferation and adoption of tablet hardware.

The Neilsen data is based on survey responses from 12,000 tablet device owners in the U.S., collected during the first three months of 2011.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...