Home  › Media › Mobile

Tablet Devices Eat Into Desktop, Laptop Use

  |  May 5, 2011   |  Comments

Tablet owners say devices are replacing their need for laptops and desktops.

Owners of tablet devices spend less time using desktops, laptops, netbooks, and e-readers, according to research by The Nielsen Company. As users' consumption habits begin to favor these emerging devices, marketers will likely continue to increase their investment in the channel in attempts to capitalize on the growing audience they present.

According to Nielsen, 35 percent of the tablet owners it surveyed reported using their desktop less often or not at all since acquiring a tablet. Meanwhile, 32 percent of users who owned laptops in addition to a tablet said they used their laptop less frequently. Some respondents reported using their desktops and laptops more since obtaining a tablet, but relatively few.


When asked why they choose to use their tablet device over their PC or laptop, 31 percent of respondents cited the portability advantages. Twenty-one percent said they believe tablet interfaces are easier to use, while 15 percent described start-up speed as a benefit. Overall, 77 percent of tablet users said they use their tablet devices for actions they would previously have used a laptop or a desktop for.


The iPad continues to dominate the tablet space, but rival devices are hitting the market at pace. New entrants such as the Samsung Galaxy, Motorola Xoom, and the BlackBerry PlayBook are helping to further drive the proliferation and adoption of tablet hardware.

The Neilsen data is based on survey responses from 12,000 tablet device owners in the U.S., collected during the first three months of 2011.



Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.