Plus moves at Dachis Group, LocalResponse, and Attik.
Procter & Gamble Names New Top Digital Marketer. P&G appointed Ilonka Laviz, former brand manager on Always, to the global position. Her title is a mouthful - marketing director, brand building organization, digital brand building strategy and global e-commerce - and she reports to two execs: Marc Pritchard, global marketing and brand building officer, and Alex Tosolini, VP e-commerce. She replaces Lucas Watson, who has assumed a Latin America role with responsibility for P&G's personal health care global business unit.
EBay Hires Don Bradford to Lead Social. Bradford, formerly of Yahoo, has been named VP of social at eBay and is tasked with leading the company’s social commerce efforts. He will report to Dane Glasgow, VP of global product management.
Dachis Group Promotes Kim and Van der Meer. Peter Kim has been promoted to chief strategy officer and Jen van der Meer to managing director in an effort to strengthen Dachis Group’s management team while the company continues to expand globally.
LBi Names David Rosenberg Director of Innovation. In this newly created role, Rosenberg is responsible for leading innovation, developing intellectual property, and working to further establish partnerships and investment opportunities for LBi and their clients. He will also serve on the leadership team of LBi’s New York flagship and report directly to Judith Carr, President of LBi US.
LocalResponse Names Kathy Leake President. Leake, co-founder of Media6Degrees, has been named president and founding partner of LocalResponse just in time for the launch of the second segment of its upcoming consumer-targeting technology venture on May 10th. In this role, Leake is responsible for on-boarding brands and agencies to the platform via mobile technologies.
Mindshare Chicago Names Digital Director. Chris O’Brien has been named managing director, digital office lead for Mindshare Chicago. In this role, he will act as a digital partner to account teams and is also responsible for digital strategic approaches and technologies across the agency’s client base. O’Brien will report directly to Dan Reaume, head of Mindshare’s Chicago office.
Attik Makes Interactive Hires. The company’s San Francisco office made three hires, including David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist. Their appointments are effective immediately and all three are currently involved in projects for Scion.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.