Mobile has come of age but numerous marketing challenges remain.
The mobile marketing and advertising sector has enjoyed strong growth over the past 12 months, thanks largely to increased smartphone adoption among consumers and the rise of rich media ad solutions offered by firms such as Apple, Medialets, and AdMob.
Despite that evolution, concerns around measurement limitations and privacy remain front of mind for many marketers.
ClickZ spoke with agency representatives from Publicis-owned Razorfish, WPP's MEC Interaction, and Dentsu's 360i at the Mobile Upfront event in New York yesterday, and discussed the current state of the mobile ad sector, the challenges it continues to face, and the elusive "year of mobile."
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
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