Mobile has come of age but numerous marketing challenges remain.
The mobile marketing and advertising sector has enjoyed strong growth over the past 12 months, thanks largely to increased smartphone adoption among consumers and the rise of rich media ad solutions offered by firms such as Apple, Medialets, and AdMob.
Despite that evolution, concerns around measurement limitations and privacy remain front of mind for many marketers.
ClickZ spoke with agency representatives from Publicis-owned Razorfish, WPP's MEC Interaction, and Dentsu's 360i at the Mobile Upfront event in New York yesterday, and discussed the current state of the mobile ad sector, the challenges it continues to face, and the elusive "year of mobile."
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT