Home  › Media › Video
360-degree

Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'

  |  May 12, 2011   |  Comments

Viewers can interact with 360-degree videos.

Mitsubishi, along with lead creative agency 180LA, has created a 360-degree interactive video test drive for its Outlander and Outlander Sport models. The experience is an extension of a new TV ad for the vehicles, filmed on the dangerous Yungas Road in Bolivia. Also known as the “Road of Death," the treacherous road reportedly claims the lives of 200 to 300 victims each year.

The online experience allows viewers to interact with the test drive through a number of 360-degree videos. Mitsubishi has also posted photos and clips on its Twitter and Facebook pages to further promote the campaign.

360-degreeTo create the viewing interface, 180LA and Mitsubishi used a special camera (pictured) to capture the view from 360 degrees during the dangerous drive so site visitors feel like they are along for the ride. Viewers can control the view using arrow keys or a mouse, and can change perspective to experience the ride however they choose.

It's not the first experimental video campaign Mitsubishi has recently undertaken with 180LA, which has been its lead creative agency for the past year. Most recently, in February of this year, Mitsubishi and180LA brought the Outlander and Outlander sport to a frozen lake in Alberta, Canada to break several Guinness World Records. Prior to this, last November they launched a Live Drive campaign for the Outlander Sport, allowing people to literally drive the vehicle over the Internet using keyboard controls. Mitsubishi has combined aspects of both those campaigns in its initiative in Bolivia.

According to Mitsubishi, sales of the Outlander models are up, and 180LA says the client's website traffic has climbed to all-time highs.

“Everything we do for Mitsubishi is bigger than a traditional TV commercial,” said Gavin Milner, creative director at 180LA.

Other campaign highlights include behind-the-scenes footage, stills of the road, and clips focused on Bolivian culture.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...