"Mayor Mike" is suddenly all about checking in.
It's a long way from New York City's next mayoral election in 2013, but Mayor Mike Bloomberg's recent nods and winks towards Foursquare users sure looks like a good way to easily build "cool" equity with young voters. Foursquare and Bloomberg said today that users of the geo-social platform can now "follow" the mayor.
"Mayor Mike," as he likes to be called, checked into City Hall yesterday for the 61st time and announced on Twitter that he was the Foursquare mayor of that location. Bloomberg on April 14 participated in "Foursquare Day," along with the mayors of 13 other U.S. municipalities. The three-term mayor even stopped by Foursquare's New York offices the day before and chatted with CEO Dennis Crowley for roughly 40 minutes.
Whether Bloomberg runs for office again or not, his newfound interest in location-based communications underscores how the political sector appears to be awakening to the medium.
For instance, Florida's Charlie Crist, then a U.S. Senate hopeful, and Texas Governor Rick Perry tested Foursquare competitor Gowalla as a campaign tool last year. Perry won reelection and has since collected 32 Gowalla stamps on the geo-social app. Crist lost his bid, but it wasn't because his team failed to innovate. It used Gowalla's custom stamp during rallies, fundraisers, town hall meetings, or other campaign trail events.
In addition, Republican digital shop Engage last year began offering politicians its Multiply product. While not exactly a check-in service, it borrows from mobile-centric loyalty programs to build community and inspire activism for door-to-door canvassing, fundraising events, get-out-the-vote efforts, and other key activities driving political campaigns. Its tools let campaigns attach a system for awarding prize points and badges to their sites, and connect with Facebook's social graph to encourage sharing among supporters' social networks.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET