Microsoft and Yahoo gain slight market share.
Search giant Google attracted 65.4 percent of U.S. searches in April, according to estimates from comScore. That represents a slight drop in market share compared with the 65.7 percent share of searches it carried out in March.
Meanwhile, Microsoft and Yahoo enjoyed incremental gains in their market share over the course of the month, with both companies growing their portion of searches by 0.2 percentage points between March and April.
|Explicit Core Share* of U.S. Searches Among Leading Providers, March 2011 vs. April 2011|
|Share of Searches (%)|
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2011|
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.