Google Attracts 65 Percent of U.S. Searches in April

  |  May 13, 2011   |  Comments

Microsoft and Yahoo gain slight market share.

Search giant Google attracted 65.4 percent of U.S. searches in April, according to estimates from comScore. That represents a slight drop in market share compared with the 65.7 percent share of searches it carried out in March.

Meanwhile, Microsoft and Yahoo enjoyed incremental gains in their market share over the course of the month, with both companies growing their portion of searches by 0.2 percentage points between March and April.

Explicit Core Share* of U.S. Searches Among Leading Providers, March 2011 vs. April 2011
  Share of Searches (%)
Domain

March 2011

April 2011

Month-over-Month Point
Change (%)

Google Sites 65.7 65.4 -0.3
Yahoo Sites 15.7 15.9 0.2
Microsoft Sites 13.9 14.1 0.2
Ask Network 3.1 3.0 -0.1
AOL Network 1.6 1.5 -0.1

Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.

Source: comScore 2011

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs