Company has set aside $500 million for a possible DOJ settlement.
Google has set aside $500 million in anticipation of a settlement with the Department of Justice, the company revealed in its quarterly report to the Securities and Exchange Commission, filed Tuesday. According to a report by the Wall Street Journal, that settlement relates to Google's knowing acceptance of ads from online pharmacies that violate U.S. laws.
"In May 2011, in connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers, we accrued $500 million for the three month period ended March 31, 2011," the SEC filing stated, adding, "Although we cannot predict the ultimate outcome of this matter, we believe it will not have a material adverse effect on our business."
Google declined to comment on the matter today, as did the Food and Drug Administration, which is reportedly working alongside the DOJ to investigate the company's practices. The DOJ had not returned requests for further information at the time of publish.
In 2003 Google said it would stop accepting ads from unlicensed pharmacies, and in 2007 the company, along with Microsoft and Yahoo, agreed to pay a combined $31.5 million fine in relation to the sale of ads for illegal gambling sites.
In September, Google attempted to deter the placement of illegal ads on its platform by filing a civil lawsuit in federal court against advertisers it believed deliberately broke its rules. In a blog post published at the time Michael Zwibelman, the company's Litigation Counsel, wrote, "As we and others build new safeguards and guidelines, rogue online pharmacies always try new tactics to get around those protections and illegally sell drugs on the web… This has meant that despite our best efforts - from extensive verification procedures, to automated keyword blocking, to changing our ads policies - a small percentage of pharma ads from these rogue companies is still appearing on Google."
According to the WSJ report, however, the DOJ is currently trying to establish whether or not Google executives were in fact aware of the illegal ads it was selling, and turned a blind eye to that activity.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT