Lenovo Sets up Digital and Social Hub in Singapore

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Hong Kong– Lenovo, a personal technology company from China that acquired the former IBM personal computing division, is in interviewing candidates to set up a digital and social media hub based in Singapore. The hub is designed to increase Lenovo’s digital investments for branding and marketing worldwide.

Lenovo plans to hire 20 before year’s end in a range of positions - from technologists to social content, metrics and analytics managers as well as a video curation and seeding manager.

Ajay Kaul, executive director, worldwide marketing services at Lenovo, said the hub will centralize digital thinking and strategy planning to support marketing plans in various regions. He said it will not be a “back office” but a one-stop shop for global marketing teams.

To facilitate the hiring process, Lenovo is working with Xpand Group, a technology recruitment agency.

Nano Serwich, Lenovo’s social media manager, said her team will execute marketing campaigns, monitor buzz, and form support teams dedicated to answer technical questions on social channels.

Since Lenovo’s Facebook strategy uses Buddy Media to execute localized campaigns at the country and regional levels, it will also seek a Facebook Buddy Media lead based in Singapore.