Home  › Stats

18% U.S. Smartphone Users Access Location-Based Services

  |  May 17, 2011   |  Comments

Thirteen- to 34-year-olds account for over two-thirds of users.

As location-based services such as Foursquare and Gowalla continue to gather momentum and marketer interest, comScore estimates 17.6 percent of U.S. smartphone users accessed at least one "check-in"-oriented mobile platform during the month of March, representing 7.1 percent of the nation's entire mobile population.

The online measurement firm also reported LBS users are more likely to interact with other forms of mobile media and content than non LBS-using smartphone owners. For example, they demonstrated a higher propensity for consuming news content through their handsets, as well as accessing restaurant information and online retail sites, based on data collected in the three-month period ending March 31.

LBS users were also more likely to own a tablet, and a higher percentage recalled seeing ads on their mobile devices. In terms of demographics, 13-34 year olds accounted for the majority of users for location services, representing 66.8 percent.


Demographic Profile for U.S. Check-In Service Users Ages 13+, 3 Month Avg. Ending Mar. 2011
  Portion of Total Mobile Users (%) Portion of Smartphone Users (%) Portion of Check-In Service Users (%)
Total Audience 100 100 100
Male 48 53.9 49.2
Female 52 46.1 50.8
Age: 13-17 7.1 6 8.3
Age: 18-24 12.5 17.5 26
Age: 25-34 17.6 27.3 32.5
Age: 35-44 16.8 21.8 18.7
Age: 45-54 17.8 15 9.7
Age: 55-64 14.1 7.8 3
Age: 65+ 14 4.7 1.7
Source: comScore MobiLens


Smartphone Check-In Service Users by Access of Select Mobile Categories, 3 Month Avg. Ending Mar. 2011, Users Ages 13+
  Portion of Total Smartphone Users (%) Portion of Check-In Service Users (%)
Total audience 100 100
Used application 85 97.5
Used browser 82.3 96.3
Accessed news 47.2 61.9
Accessed restaurant information 27.6 45.9
Accessed tech news 27.1 40.3
Recall seeing web/app ads 27.5 38.7
Accessed online retail 17.9 32.6
Media tablet user 19.6 28.2
Accessed shopping guides 14.43 25
Accessed travel service 11.8 22
Source: comScore MobiLens



Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...