European online ad bodies combine to form single industry voice.
European online advertising trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) have merged to form a single organization dedicated to supporting the online ad sector across the region.
The merger will unite each group's corporate members, bringing the total base to 41 companies including Microsoft, AOL and Yahoo, alongside other major networks and media companies operating in the European digital ad space. The merger is designed to help broaden the influence of the parties' efforts, and provide a single voice on industry issues such as self-regulation, the pair said.
Following the merger, previous EIAA Executive Director Alison Fennah will assume the role of VP of research and marketing at IAB Europe, and help expand on its existing research and marketing programs. Under the EIAA banner Fennah previously issued reports such as the bi-annual Internet Ad Barometer, which will be rolled into the IAB's research efforts.
Guy Phillipson, chairman of IAB Europe and CEO at IAB UK, said in a statement the combination would "bring renewed energy and focus to support and protect the interactive advertising industry."
He added, "Now that the industry has taken the initiative on self-regulation before the European Commission, it is vital that we have one committed and empowered organization… right across the region.”
IAB Europe President and CEO Alain Heureux, will head up the combined entity, with Kimon Zorbas remaining in his role as VP, public affairs - a position in which he is currently promoting a pan-European self regulatory framework for online behavioral advertising.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT