Home  › Social › Social Commerce
grouponlivingsocial

Groupon Mimics LivingSocial, Offers $1 Deals

  |  May 19, 2011   |  Comments

Mobile deals initiative launches in Chicago.

Groupon is taking a page from LivingSocial's playbook to launch its mobile deals platform GrouponNow. The Chicago-based company is running $1 deals tomorrow in its hometown in the name of hundreds of merchants.

Brands and SMBs participating in the promotion include 7-Eleven, Piece Brewery and Pizzeria, Carson's, and Geja's Café, Groupon announced today.

While LivingSocial ran a similar campaign on April 14th in Washington, D.C., it's Instant Deals offers were often limited to a few hours. The GrouponNow deals, on the other hand, will begin at 6 a.m. CT and can be redeemed for the following 24 hours.

The promotion is receiving print and radio support, as well as a street team push around the Windy City.

Meanwhile, LivingSocial continues to run Instant deals on a daily basis in Washington D.C., but has yet to expand the initiative to other markets. Both LivingSocial and Groupon's recent moves underscore how the emerging geo-deals niche is heating up.

According to AllThingsD, Groupon VP of mobile partnerships Michael Shim on Tuesday told an audience at Mobile Northwest: "Mobile is huge for Groupon…I believe we could [do] 50 percent of deals sold/purchased in the next couple of years."

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...