Home  › Social › Social Commerce
grouponlivingsocial

Groupon Mimics LivingSocial, Offers $1 Deals

  |  May 19, 2011   |  Comments

Mobile deals initiative launches in Chicago.

Groupon is taking a page from LivingSocial's playbook to launch its mobile deals platform GrouponNow. The Chicago-based company is running $1 deals tomorrow in its hometown in the name of hundreds of merchants.

Brands and SMBs participating in the promotion include 7-Eleven, Piece Brewery and Pizzeria, Carson's, and Geja's Café, Groupon announced today.

While LivingSocial ran a similar campaign on April 14th in Washington, D.C., it's Instant Deals offers were often limited to a few hours. The GrouponNow deals, on the other hand, will begin at 6 a.m. CT and can be redeemed for the following 24 hours.

The promotion is receiving print and radio support, as well as a street team push around the Windy City.

Meanwhile, LivingSocial continues to run Instant deals on a daily basis in Washington D.C., but has yet to expand the initiative to other markets. Both LivingSocial and Groupon's recent moves underscore how the emerging geo-deals niche is heating up.

According to AllThingsD, Groupon VP of mobile partnerships Michael Shim on Tuesday told an audience at Mobile Northwest: "Mobile is huge for Groupon…I believe we could [do] 50 percent of deals sold/purchased in the next couple of years."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...