Italian Restaurant Chain Targets Graduates on Twitter, Facebook

Buca di Beppo runs first-ever promotion on micro-blogging site.

buca-di-beppoBuca di Beppo, an Italian restaurant chain, is offering high school and college graduates the chance to win a graduation party for 15 if they follow the brand on Twitter and re-tweet “Holy Cannoli! @bucadibeppo is giving away 14 graduation parties in 14 days. RT to enter! #Bucagrad http://ow.ly/4Xqy“.

The Orlando, FL-based company, which is owned by Planet Hollywood, notified the first winner via a Twitter direct message on Wednesday. Winners will have until June 30th to throw their party at one of its 87 restaurants.

To push the campaign, Buca di Beppo is leveraging earned media via its Facebook Page (62,000 “likes”) and Twitter account (2,500 followers), while utilizing its email list of roughly 200,000. Additionally, its locations are employing table tents dedicated to the Twitter promotion.

A Buca di Beppo spokesperson said it hopes the retweets become viral while building the brand’s Twitter audience. The effort marks the company’s first promotion involving the micro-blogging site.

“We really want our Twitter presence to catch up with our Facebook presence,” the spokesperson said.

The chain also plans to launch its first Flickr campaign in the coming weeks, targeting family-oriented points on the calendar such as Father’s Day.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource