A slew of "savvy" promotions, as Captain Jack Sparrow might call them.
Disney is promoting the fourth installment of its “Pirates of the Caribbean” franchise with a slew of "savvy" online promotions, as Johnny Depp’s Captain Jack Sparrow might call them - on Facebook, Yahoo, and elsewhere.
On Yahoo, ads for “On Stranger Tides” will run through June 5, bringing the swashbuckling action to the homepage, movies, and OMG! En Espanol sections. Creative includes floating overlays and wallpaper units. Back in December, a dedicated Yahoo landing page for the film racked up 2.4 million streams of the official trailer in the first 24 hours it was available.
The franchise's Facebook page, with more than 5.4 million likes, offers movie tickets and show times by zip code. It also has several apps: Skull Creator lets visitors decorate a skull-and-crossbones with hair, jewelry and wounds; Pirate Yourself is a photo uploader feature; Get Yer Pirate Name is a name generator; and a Battle Galleons game invites users to “blast [their] opponent out of the water.”
On the official site, Disney is offering fans a chance to “Join Jack’s Crew” with “Become a Pirate” badges that fans earn as they navigate around. Disney also has a Lego Pirates Photo Mashup, allowing users to create images and wallpapers with Lego figures based on characters from the film.
And that's not all. Verizon has a Pirate Discovery App with videos and the ability to buy tickets. Pirate’s Booty is offering a limited edition Aged White Cheddar snack with a Pirates tie-in. Nail products company OPI has a “Pirates of the Caribbean: On Stranger Tides” collection with shades like Planks a Lot, Sparrow Me the Drama and Skull and Glossbones. Pop culture retailer Hot Topic is offering 50% off “Pirates of the Caribbean” products, including t-shirts and jewelry. The list goes on.
@DisneyPirates, the movie’s Twitter handle, has more than 8400 followers and has been tweeting with the hashtag #PiratesLife. It even tweeted @Oprah, “Did ye know that yer #PirateName be Siren Oprah, the Terror O' the Gold Road?”
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT