80 Percent of U.S. Users Viewed Online Video in April

Jack Marshall | May 20, 2011 | 0 comments

In the U.S., 172 million Internet users watched online video content in April, representing 81.9 percent of the country's online population, according to data from comScore.

The online measurement firm also estimated 42 percent of U.S. users viewed video ads over the course of the month, with Hulu serving the most impressions, followed by video ad networks Tremor Media and ADAP.TV.

Top U.S. Online Video Properties by Video Ads Viewed April 2011
Property	Video Ads April (000)	Frequency (Ads per Viewer)	Reach of U.S. Population(%)
Total Internet : Total Audience	3,839,196	30.3	42
Hulu	1,139,053	45	8.4
Tremor Media Video Network	603,230	10.2	19.6
ADAP.TV	600,512	11.1	18
BrightRoll Video Network	459,777	6.9	22
Viacom Digital	303,243	13.4	7.5
SpotXchange Video Ad Network	258,429	8.4	10.2
Microsoft Sites	238,031	9.1	8.6
Undertone	218,903	9	8
CBS Interactive	214,550	10.5	6.8
Crosspoint Media	173,557	7.5	7.6
Source: comScore Video Metrix

Top U.S. Online Video Content Properties by Unique Viewers April 2011
Property	Unique Viewers April (000)	Minutes per Viewer
Total Internet : Total Audience	172,064	896.9
Google Sites	142,720	286.1
VEVO	55,151	99.2
Yahoo Sites	53,197	37.5
Facebook.com	46,695	19.6
Microsoft Sites	46,547	40.8
Viacom Digital	42,590	80.4
AOL, Inc.	40,112	42.3
NBC Universal	38,710	13.6
Turner Digital	29,454	33
Hulu	26,193	206
Source: comScore Video Metrix

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