Marketing News & Expert Advice
 |
 |
In the U.S., 172 million Internet users watched online video content in April, representing 81.9 percent of the country's online population, according to data from comScore.
The online measurement firm also estimated 42 percent of U.S. users viewed video ads over the course of the month, with Hulu serving the most impressions, followed by video ad networks Tremor Media and ADAP.TV.
| Top U.S. Online Video Properties by Video Ads Viewed April 2011 | |||||||
|---|---|---|---|---|---|---|---|
| Property | Video Ads April (000) | Frequency (Ads per Viewer) | Reach of U.S. Population(%) | ||||
| Total Internet : Total Audience | 3,839,196 | 30.3 | 42 | ||||
| Hulu | 1,139,053 | 45 | 8.4 | ||||
| Tremor Media Video Network | 603,230 | 10.2 | 19.6 | ||||
| ADAP.TV | 600,512 | 11.1 | 18 | ||||
| BrightRoll Video Network | 459,777 | 6.9 | 22 | ||||
| Viacom Digital | 303,243 | 13.4 | 7.5 | ||||
| SpotXchange Video Ad Network | 258,429 | 8.4 | 10.2 | ||||
| Microsoft Sites | 238,031 | 9.1 | 8.6 | ||||
| Undertone | 218,903 | 9 | 8 | ||||
| CBS Interactive | 214,550 | 10.5 | 6.8 | ||||
| Crosspoint Media | 173,557 | 7.5 | 7.6 | ||||
| Source: comScore Video Metrix | |||||||
| Top U.S. Online Video Content Properties by Unique Viewers April 2011 | ||||||
|---|---|---|---|---|---|---|
| Property | Unique Viewers April (000) | Minutes per Viewer | ||||
| Total Internet : Total Audience | 172,064 | 896.9 | ||||
| Google Sites | 142,720 | 286.1 | ||||
| VEVO | 55,151 | 99.2 | ||||
| Yahoo Sites | 53,197 | 37.5 | ||||
| Facebook.com | 46,695 | 19.6 | ||||
| Microsoft Sites | 46,547 | 40.8 | ||||
| Viacom Digital | 42,590 | 80.4 | ||||
| AOL, Inc. | 40,112 | 42.3 | ||||
| NBC Universal | 38,710 | 13.6 | ||||
| Turner Digital | 29,454 | 33 | ||||
| Hulu | 26,193 | 206 | ||||
| Source: comScore Video Metrix | ||||||
Convergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!
ABOUT THE AUTHOR
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
RELATED READING
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
 |
 |
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
