Marketing News & Expert Advice
|
|
In the U.S., 172 million Internet users watched online video content in April, representing 81.9 percent of the country's online population, according to data from comScore.
The online measurement firm also estimated 42 percent of U.S. users viewed video ads over the course of the month, with Hulu serving the most impressions, followed by video ad networks Tremor Media and ADAP.TV.
| Top U.S. Online Video Properties by Video Ads Viewed April 2011 | |||||||
|---|---|---|---|---|---|---|---|
| Property | Video Ads April (000) | Frequency (Ads per Viewer) | Reach of U.S. Population(%) | ||||
| Total Internet : Total Audience | 3,839,196 | 30.3 | 42 | ||||
| Hulu | 1,139,053 | 45 | 8.4 | ||||
| Tremor Media Video Network | 603,230 | 10.2 | 19.6 | ||||
| ADAP.TV | 600,512 | 11.1 | 18 | ||||
| BrightRoll Video Network | 459,777 | 6.9 | 22 | ||||
| Viacom Digital | 303,243 | 13.4 | 7.5 | ||||
| SpotXchange Video Ad Network | 258,429 | 8.4 | 10.2 | ||||
| Microsoft Sites | 238,031 | 9.1 | 8.6 | ||||
| Undertone | 218,903 | 9 | 8 | ||||
| CBS Interactive | 214,550 | 10.5 | 6.8 | ||||
| Crosspoint Media | 173,557 | 7.5 | 7.6 | ||||
| Source: comScore Video Metrix | |||||||
| Top U.S. Online Video Content Properties by Unique Viewers April 2011 | ||||||
|---|---|---|---|---|---|---|
| Property | Unique Viewers April (000) | Minutes per Viewer | ||||
| Total Internet : Total Audience | 172,064 | 896.9 | ||||
| Google Sites | 142,720 | 286.1 | ||||
| VEVO | 55,151 | 99.2 | ||||
| Yahoo Sites | 53,197 | 37.5 | ||||
| Facebook.com | 46,695 | 19.6 | ||||
| Microsoft Sites | 46,547 | 40.8 | ||||
| Viacom Digital | 42,590 | 80.4 | ||||
| AOL, Inc. | 40,112 | 42.3 | ||||
| NBC Universal | 38,710 | 13.6 | ||||
| Turner Digital | 29,454 | 33 | ||||
| Hulu | 26,193 | 206 | ||||
| Source: comScore Video Metrix | ||||||
Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.
ABOUT THE AUTHOR
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
RELATED READING
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
