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In the U.S., 172 million Internet users watched online video content in April, representing 81.9 percent of the country's online population, according to data from comScore.
The online measurement firm also estimated 42 percent of U.S. users viewed video ads over the course of the month, with Hulu serving the most impressions, followed by video ad networks Tremor Media and ADAP.TV.
| Top U.S. Online Video Properties by Video Ads Viewed April 2011 | |||||||
|---|---|---|---|---|---|---|---|
| Property | Video Ads April (000) | Frequency (Ads per Viewer) | Reach of U.S. Population(%) | ||||
| Total Internet : Total Audience | 3,839,196 | 30.3 | 42 | ||||
| Hulu | 1,139,053 | 45 | 8.4 | ||||
| Tremor Media Video Network | 603,230 | 10.2 | 19.6 | ||||
| ADAP.TV | 600,512 | 11.1 | 18 | ||||
| BrightRoll Video Network | 459,777 | 6.9 | 22 | ||||
| Viacom Digital | 303,243 | 13.4 | 7.5 | ||||
| SpotXchange Video Ad Network | 258,429 | 8.4 | 10.2 | ||||
| Microsoft Sites | 238,031 | 9.1 | 8.6 | ||||
| Undertone | 218,903 | 9 | 8 | ||||
| CBS Interactive | 214,550 | 10.5 | 6.8 | ||||
| Crosspoint Media | 173,557 | 7.5 | 7.6 | ||||
| Source: comScore Video Metrix | |||||||
| Top U.S. Online Video Content Properties by Unique Viewers April 2011 | ||||||
|---|---|---|---|---|---|---|
| Property | Unique Viewers April (000) | Minutes per Viewer | ||||
| Total Internet : Total Audience | 172,064 | 896.9 | ||||
| Google Sites | 142,720 | 286.1 | ||||
| VEVO | 55,151 | 99.2 | ||||
| Yahoo Sites | 53,197 | 37.5 | ||||
| Facebook.com | 46,695 | 19.6 | ||||
| Microsoft Sites | 46,547 | 40.8 | ||||
| Viacom Digital | 42,590 | 80.4 | ||||
| AOL, Inc. | 40,112 | 42.3 | ||||
| NBC Universal | 38,710 | 13.6 | ||||
| Turner Digital | 29,454 | 33 | ||||
| Hulu | 26,193 | 206 | ||||
| Source: comScore Video Metrix | ||||||
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ABOUT THE AUTHOR
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
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