Home  › Media › Mobile
friskiescat

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

  |  May 20, 2011   |  Comments

Purina taps HTML5 technology for new tablet-based experience.

friskiesIn what could be the first tablet experience developed for non-humans, Nestle Purina's pet nutrition brand Friskies launched three HTML5- based web games for cats this week, designed for use on tablets and other touchscreen devices.

According to Friskies, the games, called Cat Fishing, Tasty Treasures Hunt, and Party Mix-Up, have been researched and tested to appeal to cats' presumably discerning taste in mobile entertainment. Accessible at Gameforcats.com, the games involve the player tapping moving objects as they maneuver about the screen, including fish and other animals, as well as Friskies products. Cats that use Facebook are also prompted to join discussion around the brand there. Indeed, there's a Facebook call-to-action on the home screen for all three games.

Though the demos of the games on the Friskies site all appear on iPad devices, the experiences are built entirely in HTML5, making them functional on almost any device or browser that supports the technology, such as Android tablets and smartphones.

As the adoption of tablet devices continues to spread, and the operating systems on which they run continue to diversify, agency executives are beginning to question the longevity of native applications versus HTML5 web apps. Why develop apps for both Android and iOS platforms, for example, when you can develop a HTML5 web app to function across both?

Speaking with ClickZ at the Mobile Upfront event in NYC earlier this month, multiple agency sources suggested brands will increasingly focus their attention on mobile and tablet-friendly web experiences rather than applications over the next few years, with native applications reserved for more niche audiences or uses.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...