Home  › Media › Mobile
bb-deal-on-iphone

Best Buy Takes Shopkick's Mobile Rewards National

  |  May 20, 2011   |  Comments

Expansion comes after eight-month test.

bb-deal-on-iphoneBest Buy is expanding its 257-store Shopkick pilot to a nationwide endeavor. Patrons who have the mobile app open whenever they walk into one of the retailer's 1,300-odd locations will earn reward points for items like gift cards, song downloads, and flat-screen TVs.

After running an eight-month test, Drew Panayiotou, SVP of marketing at Best Buy, has decided to open the spigot. "Our customers are always on the go and are increasingly looking for tools that fit into their daily lives to make shopping easier," he said in a prepared statement. "Now, Best Buy shoppers across the country can get rewarded not just for shopping, but simply for walking into one of our stores."

Indeed, Shopkick's technology verifies when a user is in-store, and then rewards him or her with points that the Palo Alto, CA-based company calls "kicks." Other Best Buy offers will also be listed in the app's general "deals" sections. Shopkick says 1.5 million people have downloaded the iPhone/Android app, which is also being tested as a marketing platform by Macy's, Target, Kraft Foods, Procter & Gamble, and Unilever.

Meanwhile, the development marks the second straight day with interesting news from Shopkick. On Thursday, it announced a partnership with The CW Television Network. The broadcast company's advertisers will be able to reward Shopkick users with offers meant to drive them to stores if they watch select ad spots.

TV viewers will be prompted by CW's programming to open their app when a commercial airs. The application will "hear" and recognize the advertiser's spot through the iPhone or Android microphone and then deliver rewards to the viewer.

The CW is Shopkick's first network partner, and their relationship comes on the heels of a flurry of activity in the growing TV-mobile advertising realm. Pepsi has partnered with IntoNow to let Major League Baseball viewers tag Pepsi Max commercials through their phones and earn a free 20-ounce bottle of the soda.

And TV check-in platforms like GetGlue, Philo, and Miso have been busy partnering with brands and broadcast networks. For instance, GetGlue has been working with Fox TV and restaurant chain Fatburger to promote the television series, "Bob's Burgers." In one example of how rewards have been dished out, users who checked in to the animated show's premiere on Jan 8 received a Fatburger sticker that included a printable coupon redeemable for a free burger.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...