Home  › Marketing › Strategies
lars-bastholm

Top Digital Creative Lars Bastholm Exits Ogilvy

  |  May 23, 2011   |  Comments

Bastholm moves on two years after joining from AKQA.

lars-bastholmLars Bastholm will depart Ogilvy & Mather North America, where he has been chief digital creative officer since 2009 and chief creative officer for Ogilvy New York for the past year.

The agency characterized Bastholm's exit as a mutual decision, motivated by Bastholm's hunger to engage with entrepreneurial projects. He is temporarily replaced in New York by Steve Simpson, chief creative officer for Ogilvy North America. Bastholm and Simpson have shared creative leadership since Simpson's appointment in June 2010.

Ogilvy made waves when it hired Bastholm from agency AKQA. At the time the appointment represented a very public commitment to digital by a global creative agency. In a statement, Ogilvy & Mather North America CEO John Seifert credited Bastholm with helping reinvigorate the agency's creative product and win the Ikea business.

Then he added, "However, it was equally clear that Lars' personal passions lean more towards that of an entrepreneur who prefers the reward of 'making work' to leading a large creative organization."

Bastholm echoed the sentiment in a statement of his own: "It's time for me to get out of management and take on a more hands-on entrepreneurial role, which is something that I've been missing for a while."

His departure will be effective June 15.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...