Home  › Marketing › Strategies
lars-bastholm

Top Digital Creative Lars Bastholm Exits Ogilvy

  |  May 23, 2011   |  Comments

Bastholm moves on two years after joining from AKQA.

lars-bastholmLars Bastholm will depart Ogilvy & Mather North America, where he has been chief digital creative officer since 2009 and chief creative officer for Ogilvy New York for the past year.

The agency characterized Bastholm's exit as a mutual decision, motivated by Bastholm's hunger to engage with entrepreneurial projects. He is temporarily replaced in New York by Steve Simpson, chief creative officer for Ogilvy North America. Bastholm and Simpson have shared creative leadership since Simpson's appointment in June 2010.

Ogilvy made waves when it hired Bastholm from agency AKQA. At the time the appointment represented a very public commitment to digital by a global creative agency. In a statement, Ogilvy & Mather North America CEO John Seifert credited Bastholm with helping reinvigorate the agency's creative product and win the Ikea business.

Then he added, "However, it was equally clear that Lars' personal passions lean more towards that of an entrepreneur who prefers the reward of 'making work' to leading a large creative organization."

Bastholm echoed the sentiment in a statement of his own: "It's time for me to get out of management and take on a more hands-on entrepreneurial role, which is something that I've been missing for a while."

His departure will be effective June 15.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...