Former P&G digital marketing director will drive expanded video ad efforts.
As Google continues to grow its video content and monetization efforts, it has hired ex-Procter & Gamble digital marketing director, Lucas Watson, to fill the newly created position of VP of YouTube advertising sales and marketing.
Reporting to Henrique de Castro, Google's global president of media, mobile and platforms, Watson will be tasked with "working to further drive efforts in the rapidly growing video advertising space worldwide," a spokesperson for the company told ClickZ News.
Google - and its YouTube brand specifically - has been shifting its focus away from user-generated content, choosing instead to invest in acquiring and cultivating premium and professionally produced content. The strategy is intended to attract more branding ad dollars from companies such as P&G that have historically invested the majority of their budgets in traditional channels like TV.
To help further drive that growth, the company appointed Dean Gilbert as YouTube's global head of content, and Robert Kyncl as global head of TV and film entertainment late last year.
Watson, meanwhile, has worked for P&G for more than six years across multiple roles, including heading up marketing for the company's Pampers brand before moving on to handle its wider online activity.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT