Home  › Media › Video
watson

YouTube Hires New VP for Video Ad Push

  |  May 23, 2011   |  Comments

Former P&G digital marketing director will drive expanded video ad efforts.

watsonAs Google continues to grow its video content and monetization efforts, it has hired ex-Procter & Gamble digital marketing director, Lucas Watson, to fill the newly created position of VP of YouTube advertising sales and marketing.

Reporting to Henrique de Castro, Google's global president of media, mobile and platforms, Watson will be tasked with "working to further drive efforts in the rapidly growing video advertising space worldwide," a spokesperson for the company told ClickZ News.

Google - and its YouTube brand specifically - has been shifting its focus away from user-generated content, choosing instead to invest in acquiring and cultivating premium and professionally produced content. The strategy is intended to attract more branding ad dollars from companies such as P&G that have historically invested the majority of their budgets in traditional channels like TV.

To help further drive that growth, the company appointed Dean Gilbert as YouTube's global head of content, and Robert Kyncl as global head of TV and film entertainment late last year.

Watson, meanwhile, has worked for P&G for more than six years across multiple roles, including heading up marketing for the company's Pampers brand before moving on to handle its wider online activity.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...