Finance CPC Costs Continued to Rise in April

  |  May 24, 2011   |  Comments

Increased investment from advertisers in the vertical pushed click prices up.

The cost of CPC ads in the finance sector continued to rise in April, according to data from search management platform provider Effiicient Frontier. The company said its clients in the category spent 11.3 percent more on paid search ads over the course of the month than they did in March, reaching an average of $1.61 per click.

As the markets continue to recover, finance-related advertisers have also increased their investment in search ads significantly on a year-over-year basis, therefore driving up the cost of clicks. The average CPC was 40.4 percent higher in the sector in April 2011 than it was during the same month in 2010.

Efficient Frontier did not release CPC data for the travel vertical in April, as it "saw a lot of variance" in the sector and did not feel its numbers were "reflective of the broader market."

U.S. Average Search CPC by Category,
April and March 2011

Category CPC April 2011 ($) CPC March 2011 ($) CPC April 2010 ($) Month-over-Month Change (%) Year-over-Year Change, April (%)
Automotive 0.54 0.53 0.52 1.9 3.8
Finance 2.26 2.03 1.61 11.3 40.4
Retail 0.45 0.43 0.43 4.7 34.7
Source: Efficient Frontier 2011

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...