Increased investment from advertisers in the vertical pushed click prices up.
The cost of CPC ads in the finance sector continued to rise in April, according to data from search management platform provider Effiicient Frontier. The company said its clients in the category spent 11.3 percent more on paid search ads over the course of the month than they did in March, reaching an average of $1.61 per click.
As the markets continue to recover, finance-related advertisers have also increased their investment in search ads significantly on a year-over-year basis, therefore driving up the cost of clicks. The average CPC was 40.4 percent higher in the sector in April 2011 than it was during the same month in 2010.
Efficient Frontier did not release CPC data for the travel vertical in April, as it "saw a lot of variance" in the sector and did not feel its numbers were "reflective of the broader market."
U.S. Average Search CPC by Category,
|Category||CPC April 2011 ($)||CPC March 2011 ($)||CPC April 2010 ($)||Month-over-Month Change (%)||Year-over-Year Change, April (%)|
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT