Online ad revenues hit $7.3 billion for first three months of 2011.
Spending on online advertising in the U.S. reached $7.3 billion during the first three months of the year, representing 23 percent growth on a year-over-year basis and the highest first-quarter revenue level on record, according to the Interactive Advertising Bureau's quarterly Internet ad revenue peport.
The estimates, compiled in conjunction with PricewaterhouseCoopers, demonstrate that "the interactive advertising field hasn't simply bounced back since the recession; it's growing with dynamic energy," said David Silverman, a partner at PwC. In the first quarter of 2010 ad spend reached $6 billion, growing by a more modest 7.5 percent, year-over-year.
The IAB's Q1 and Q3 spending estimates only provide topline numbers, with little insight into which channels attracted the most investment over those periods. The full report is issued twice yearly for full and half-year data.
According to the trade association's 2010 year-end report, however, search advertising continued to attract the lion's share of investment last year, with display advertising and sponsorships also enjoying growth.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.