Home  › Marketing › Strategies
andreas-mccann

Swede Begets Swede at McCann New York

  |  May 31, 2011   |  Comments

MENY establishes little Stockholm in the Big Apple.

andreas-mccannMcCann Erickson appears bent on carving out a little Stockholm in the Big Apple - and London as well, for that matter. Since recruiting Swedish-born Linus Karlsson, formerly of Mother New York, as chief creative officer in New York earlier this year, the agency has gone on to recruit other Swedes to top creative jobs.

Its most recent Scandinavian hire is that of Andreas Dahlqvist (pictured), creative director on DDB Stockholm's celebrated "Fun Theory" campaign for Volkswagen. Dahlqvist, whose history includes stints at DDB's Swedish predecessor agency Pardiset and interactive agency The Bearded Lady, assumes the new post of executive creative director in McCann's New York offices.

Earlier this month, FarFar founder Matias Palm-Jensen, also a Swede, joined McCann in Europe as chief innovation officer there. He'll be based in London.

Linus Karlsson was not immediately available to comment because he is traveling in, ahem, Sweden. No word yet on when the New York and London offices will be stocked with Lingonberry juice.

According to a statement from Karlsson, Dahlqvist "will be responsible for hands-on oversight of the creative work for all NY agency clients and importantly for leading the transformation of McCann’s NY flagship agency into a creatively driven organization."

In other agency news:

Hyper-local agency Geomentum restructured. Recently hired CEO Sean Finnegan named Lisa Bradner as chief client services and growth officer, Todd Curry as chief digital officer, and Emily Olson-Torch as director of client services.

Isobar hired Dan Beder as managing director in Boston. Beder joins the Aegis-owned agency from Digitas, where he was EVP, marketing director. He replaces Vangie Deane, who is stepping down after 10 years with Isobar.

Arnold Worldwide hired Kim Bartkowski, formerly of Digitas New York. As digital creative director in New York, she'll oversee creative teams on digital initiatives for the Hershey Co. She'll start July 5.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...