Home  › Marketing › Strategies
andreas-mccann

Swede Begets Swede at McCann New York

  |  May 31, 2011   |  Comments

MENY establishes little Stockholm in the Big Apple.

andreas-mccannMcCann Erickson appears bent on carving out a little Stockholm in the Big Apple - and London as well, for that matter. Since recruiting Swedish-born Linus Karlsson, formerly of Mother New York, as chief creative officer in New York earlier this year, the agency has gone on to recruit other Swedes to top creative jobs.

Its most recent Scandinavian hire is that of Andreas Dahlqvist (pictured), creative director on DDB Stockholm's celebrated "Fun Theory" campaign for Volkswagen. Dahlqvist, whose history includes stints at DDB's Swedish predecessor agency Pardiset and interactive agency The Bearded Lady, assumes the new post of executive creative director in McCann's New York offices.

Earlier this month, FarFar founder Matias Palm-Jensen, also a Swede, joined McCann in Europe as chief innovation officer there. He'll be based in London.

Linus Karlsson was not immediately available to comment because he is traveling in, ahem, Sweden. No word yet on when the New York and London offices will be stocked with Lingonberry juice.

According to a statement from Karlsson, Dahlqvist "will be responsible for hands-on oversight of the creative work for all NY agency clients and importantly for leading the transformation of McCann’s NY flagship agency into a creatively driven organization."

In other agency news:

Hyper-local agency Geomentum restructured. Recently hired CEO Sean Finnegan named Lisa Bradner as chief client services and growth officer, Todd Curry as chief digital officer, and Emily Olson-Torch as director of client services.

Isobar hired Dan Beder as managing director in Boston. Beder joins the Aegis-owned agency from Digitas, where he was EVP, marketing director. He replaces Vangie Deane, who is stepping down after 10 years with Isobar.

Arnold Worldwide hired Kim Bartkowski, formerly of Digitas New York. As digital creative director in New York, she'll oversee creative teams on digital initiatives for the Hershey Co. She'll start July 5.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...