Home  › Stats › Audience/Traffic

Traffic to Top U.S. Sites Dipped in April

  |  May 31, 2011   |  Comments

Nine of the 10 most popular U.S. web properties saw fewer users in April.

Nine of the 10 most popular U.S. websites experienced a dip in the number of unique visitors they attracted in April, according to data from The Nielsen Company. The only web brand to see an increase versus March was YouTube, which grew its audience by 1.1 percent.

The time per person metric told a similar story, with eight of the 10 top properties holding users' attention for less time in April than they did in March. YouTube and AOL's Media Network were exceptions, however, growing their average time spent by 2.9 percent and 4.7 percent per person, respectively.

Even Facebook, which has been growing its user attention consistently over the past three years, saw a slight dip in the amount of time U.S. users spent with it, averaging 6:23 for the month. Behind Facebook, AOL's Media Network saw the most user engagement, attracting an average of 2:33 per person over the course of the month.

Top 10 Web Brands for April 2011 (U.S., Home and Work)
Brand Unique Audience (000) Time per Person (hh:mm:ss) MoM Change in Unique Audience (%) MoM Change in Time per Person (%)
Google 150,425 1:19:44 -1.2 -2.6
Facebook 134,059 6:23:47 -1.2 -3.0
Yahoo 128,369 2:15:59 -2.2 -0.1
MSN/Windows Live/Bing 115,501 1:17:00 -3.2 -11.2
YouTube 106,369 1:20:09 1.1 2.9
Microsoft 82,399 0:37:50 -6.4 -11.0
AOL Media Network 72,061 2:33:24 -4.2 4.7
Wikipedia 60,506 0:15:07 -2.1 -3.9
Apple 59,615 1:10:55 -5.4 -2.3
Ask Search Network 57,583 0:09:59 -4.8 -1.2
Source: The Nielsen Company

 

 

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...