Home  › Stats › Audience/Traffic

Traffic to Top U.S. Sites Dipped in April

  |  May 31, 2011   |  Comments

Nine of the 10 most popular U.S. web properties saw fewer users in April.

Nine of the 10 most popular U.S. websites experienced a dip in the number of unique visitors they attracted in April, according to data from The Nielsen Company. The only web brand to see an increase versus March was YouTube, which grew its audience by 1.1 percent.

The time per person metric told a similar story, with eight of the 10 top properties holding users' attention for less time in April than they did in March. YouTube and AOL's Media Network were exceptions, however, growing their average time spent by 2.9 percent and 4.7 percent per person, respectively.

Even Facebook, which has been growing its user attention consistently over the past three years, saw a slight dip in the amount of time U.S. users spent with it, averaging 6:23 for the month. Behind Facebook, AOL's Media Network saw the most user engagement, attracting an average of 2:33 per person over the course of the month.

Top 10 Web Brands for April 2011 (U.S., Home and Work)
Brand Unique Audience (000) Time per Person (hh:mm:ss) MoM Change in Unique Audience (%) MoM Change in Time per Person (%)
Google 150,425 1:19:44 -1.2 -2.6
Facebook 134,059 6:23:47 -1.2 -3.0
Yahoo 128,369 2:15:59 -2.2 -0.1
MSN/Windows Live/Bing 115,501 1:17:00 -3.2 -11.2
YouTube 106,369 1:20:09 1.1 2.9
Microsoft 82,399 0:37:50 -6.4 -11.0
AOL Media Network 72,061 2:33:24 -4.2 4.7
Wikipedia 60,506 0:15:07 -2.1 -3.9
Apple 59,615 1:10:55 -5.4 -2.3
Ask Search Network 57,583 0:09:59 -4.8 -1.2
Source: The Nielsen Company

 

 

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...