Sao Paulo firm was founded in 1999 and employs 200.
WPP Group has acquired a 70 percent stake in a Brazil-based digital agency with mobile chops.
Sao Paulo-based F.biz was founded in 1999 and employs 200. It boasts a 50 percent annual growth rate since its founding and claims to be the largest independent shop in the country. Clients include Unilever, Campari, Itau, Vivo, and NetShoes.
F.biz's CEO Gal Barradas said, "By taking this stake in our company, WPP will enable us to offer the best and most complete service to clients. Our focus is on strategic brand positioning and our intention is to offer new models in the communications market."
The agency was an early achiever in mobile. A 2008 campaign for Unilever's Seda Teens brand won an award from the Mobile Marketing Association. It won again last year for work on behalf of Lux.
With the acquisition WPP now employs over 4,500 people in Brazil, which is now the holding company's eighth largest market.
The acquisition accompanies upbeat financial earnings for WPP. The conglomerate reported global revenues rose 6 percent in the first four months of 2011. Broken down by market, WPP's U.S. operations saw revenue increase by 8 percent, the U.K. by 7 percent, and Continental Europe by 6 percent. Meanwhile the BRIC countries (Brazil, Russia, India, China) grew by over 17 percent.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.