Sao Paulo firm was founded in 1999 and employs 200.
WPP Group has acquired a 70 percent stake in a Brazil-based digital agency with mobile chops.
Sao Paulo-based F.biz was founded in 1999 and employs 200. It boasts a 50 percent annual growth rate since its founding and claims to be the largest independent shop in the country. Clients include Unilever, Campari, Itau, Vivo, and NetShoes.
F.biz's CEO Gal Barradas said, "By taking this stake in our company, WPP will enable us to offer the best and most complete service to clients. Our focus is on strategic brand positioning and our intention is to offer new models in the communications market."
The agency was an early achiever in mobile. A 2008 campaign for Unilever's Seda Teens brand won an award from the Mobile Marketing Association. It won again last year for work on behalf of Lux.
With the acquisition WPP now employs over 4,500 people in Brazil, which is now the holding company's eighth largest market.
The acquisition accompanies upbeat financial earnings for WPP. The conglomerate reported global revenues rose 6 percent in the first four months of 2011. Broken down by market, WPP's U.S. operations saw revenue increase by 8 percent, the U.K. by 7 percent, and Continental Europe by 6 percent. Meanwhile the BRIC countries (Brazil, Russia, India, China) grew by over 17 percent.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014