WPP Buys F.biz, Brazil Agency With Mobile Chops
Sao Paulo firm was founded in 1999 and employs 200.
Sao Paulo firm was founded in 1999 and employs 200.
WPP Group has acquired a 70 percent stake in a Brazil-based digital agency with mobile chops.
Sao Paulo-based F.biz was founded in 1999 and employs 200. It boasts a 50 percent annual growth rate since its founding and claims to be the largest independent shop in the country. Clients include Unilever, Campari, Itau, Vivo, and NetShoes.
F.biz’s CEO Gal Barradas said, “By taking this stake in our company, WPP will enable us to offer the best and most complete service to clients. Our focus is on strategic brand positioning and our intention is to offer new models in the communications market.”
The agency was an early achiever in mobile. A 2008 campaign for Unilever’s Seda Teens brand won an award from the Mobile Marketing Association. It won again last year for work on behalf of Lux.
With the acquisition WPP now employs over 4,500 people in Brazil, which is now the holding company’s eighth largest market.
The acquisition accompanies upbeat financial earnings for WPP. The conglomerate reported global revenues rose 6 percent in the first four months of 2011. Broken down by market, WPP’s U.S. operations saw revenue increase by 8 percent, the U.K. by 7 percent, and Continental Europe by 6 percent. Meanwhile the BRIC countries (Brazil, Russia, India, China) grew by over 17 percent.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...
View articleBusiness consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...
View articleThe global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleIn her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleTruffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig'...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View article