Home  › Marketing › Strategies
f

WPP Buys F.biz, Brazil Agency With Mobile Chops

  |  June 2, 2011   |  Comments

Sao Paulo firm was founded in 1999 and employs 200.

WPP Group has acquired a 70 percent stake in a Brazil-based digital agency with mobile chops.

Sao Paulo-based F.biz was founded in 1999 and employs 200. It boasts a 50 percent annual growth rate since its founding and claims to be the largest independent shop in the country. Clients include Unilever, Campari, Itau, Vivo, and NetShoes.

F.biz's CEO Gal Barradas said, "By taking this stake in our company, WPP will enable us to offer the best and most complete service to clients. Our focus is on strategic brand positioning and our intention is to offer new models in the communications market."

The agency was an early achiever in mobile. A 2008 campaign for Unilever's Seda Teens brand won an award from the Mobile Marketing Association. It won again last year for work on behalf of Lux.

With the acquisition WPP now employs over 4,500 people in Brazil, which is now the holding company's eighth largest market.

The acquisition accompanies upbeat financial earnings for WPP. The conglomerate reported global revenues rose 6 percent in the first four months of 2011. Broken down by market, WPP's U.S. operations saw revenue increase by 8 percent, the U.K. by 7 percent, and Continental Europe by 6 percent. Meanwhile the BRIC countries (Brazil, Russia, India, China) grew by over 17 percent.

Tags:

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...