Agency explores further global opportunities.
Steak Group, a digital agency with offices in New York, London, and Melbourne, has been acquired by Japanese marketing communications holding company Dentsu. The agency will be housed under Dentu's Network West division, doubling the size of its U.K. presence.
The agency's core competencies lie in search, social, display and email marketing services, which it provides for clients including Trump Hotels and Expedia in the U.S., Virgin Holidays and Swiftcover in the U.K., and Betfair and Best Western in Australia.
According to Steak it had already been exploring opportunities in Asia prior to the acquisition, but the Dentsu ties will likely accelerate those efforts. Dentsu Europe CEO Jim Kelly said the purchase was indicative of the holding company's growth strategy in digital services, after its acquisition of German-based digital creative shop Social Thinkers in January.
Following the buy, details of which were undisclosed, Oliver Bishop will remain in his role as Steak Group CEO, reporting into Kelly. The company's 94 staff will remain in their existing offices, with headquarters in London's Covent Garden, and the Steak brand will be retained.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014