Agency explores further global opportunities.
Steak Group, a digital agency with offices in New York, London, and Melbourne, has been acquired by Japanese marketing communications holding company Dentsu. The agency will be housed under Dentu's Network West division, doubling the size of its U.K. presence.
The agency's core competencies lie in search, social, display and email marketing services, which it provides for clients including Trump Hotels and Expedia in the U.S., Virgin Holidays and Swiftcover in the U.K., and Betfair and Best Western in Australia.
According to Steak it had already been exploring opportunities in Asia prior to the acquisition, but the Dentsu ties will likely accelerate those efforts. Dentsu Europe CEO Jim Kelly said the purchase was indicative of the holding company's growth strategy in digital services, after its acquisition of German-based digital creative shop Social Thinkers in January.
Following the buy, details of which were undisclosed, Oliver Bishop will remain in his role as Steak Group CEO, reporting into Kelly. The company's 94 staff will remain in their existing offices, with headquarters in London's Covent Garden, and the Steak brand will be retained.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.