Home  › Media › Video
tiffany

Universal Language? Tiffany Has an App for That

  |  June 6, 2011   |  Comments

Videos, interactive mapping, and a city guide for New York's besotted.

Tiffany & Co. has launched a new site and iPhone app, called What Makes Love True, as a "go-to resource for romantics everywhere."  

The experience leverages Tiffany's "175 years as an expert on the subject." A main component is a video entitled "Will You Marry Me?" from director Ed Burns, with stories of courtship and proposal told by New York City couples. The site and app also offer love tips ("Keep Your Mystery," "Small Square Boxes are Dangerous"); a "romantic playlist" with links to iTunes albums; and a free download of recording artist Joshua Radin's reinterpretation of Barry White's classic, "You're the First, The Last, My Everything." Tiffany commissioned the song and will offer others by various artists throughout the year.

tiffanyThe site gets interactive with "Love is Everywhere," a map of the world on which users can peg hearts to places of personal romantic significance. Users are invited to mark the spot, add lovers' initials (AH+RB), and write a comment before optionally sharing their entry on Facebook or Twitter. The New York tri-state area has a high concentration of hearts, but pins have been added as far away as Juneau, Alaska, Singapore, and South Africa.

Finally, Tiffany's New York section recommends bars, restaurants and museums for whatever mood suits a couple, such as "cocktails and canoodling," nature, culture, and grand gestures.

"Tiffany has long been a major presence at engagements and weddings, and now we've built that presence online with love stories and a whole world of romantic possibilities," said Caroline Naggiar, chief marketing officer of Tiffany, in a statement. A Tiffany spokesperson declined comment beyond the release.

Tiffany's has been promoting the campaign to its 23,000 Twitter followers using the hashtag #whatmakeslovetrue. Tiffany's Facebook page, which has one million likes, has a photo album with images from the screening of the Burns film and a celebratory dinner in Burns' honor at Il Buco, which also happens to be one of the recommended restaurants on the new site.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...