Home  › Media › Mobile
mcdonaldspong

McDonald's Installs Interactive 'Pong' Billboard in Sweden

  |  June 6, 2011   |  Comments

Fuses mobile with out-of-home for innovative mobile coupon campaign.

In a new approach to mobile coupon distribution, McDonalds is inviting consumers in Sweden to earn free food by interacting with a giant digital billboard using their mobile devices, in a campaign called "Pick n' Play."

Mobile phone owners passing a digital out of home sign in Stockholm are encouraged to partake in a giant game of pong, which they can control directly from their mobile devices. The campaign doesn't require a mobile app, but instead makes use of HTML5 technology to verify users' proximity to the screen, and allows them to control a virtual paddle remotely from their handhelds in real-time.

Players that manage to complete the game by sustaining a 30-second rally are rewarded with a coupon for free food from a local McDonald's restaurant, as well as directions to the location.

McDonald's created the campaign in partnership with Omnicom-owned DDB Stockholm.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...