Fuses mobile with out-of-home for innovative mobile coupon campaign.
In a new approach to mobile coupon distribution, McDonalds is inviting consumers in Sweden to earn free food by interacting with a giant digital billboard using their mobile devices, in a campaign called "Pick n' Play."
Mobile phone owners passing a digital out of home sign in Stockholm are encouraged to partake in a giant game of pong, which they can control directly from their mobile devices. The campaign doesn't require a mobile app, but instead makes use of HTML5 technology to verify users' proximity to the screen, and allows them to control a virtual paddle remotely from their handhelds in real-time.
Players that manage to complete the game by sustaining a 30-second rally are rewarded with a coupon for free food from a local McDonald's restaurant, as well as directions to the location.
McDonald's created the campaign in partnership with Omnicom-owned DDB Stockholm.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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