Fuses mobile with out-of-home for innovative mobile coupon campaign.
In a new approach to mobile coupon distribution, McDonalds is inviting consumers in Sweden to earn free food by interacting with a giant digital billboard using their mobile devices, in a campaign called "Pick n' Play."
Mobile phone owners passing a digital out of home sign in Stockholm are encouraged to partake in a giant game of pong, which they can control directly from their mobile devices. The campaign doesn't require a mobile app, but instead makes use of HTML5 technology to verify users' proximity to the screen, and allows them to control a virtual paddle remotely from their handhelds in real-time.
Players that manage to complete the game by sustaining a 30-second rally are rewarded with a coupon for free food from a local McDonald's restaurant, as well as directions to the location.
McDonald's created the campaign in partnership with Omnicom-owned DDB Stockholm.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.