RIM's share of subscribers continues to plummet.
The number of U.S. smartphones running on Googles's Android operating system continued to grow in the three months ending April 2011, and outpaced the number installed with Apple's iOS platform.
According to data from comScore, 74.6 million people in the U.S. owned smartphones during that period, up 13 percent from the three-month period ending in January 2011. Android grew its market share by 5.2 percentage points in that time, reaching a total of 36.4 percent of U.S. smartphones. The number running Apple's iOS, meanwhile, grew by 1.3 percentage points, representing 26 percent of handsets.
BlackBerry manufacturer RIM saw its own share of devices decline further, dipping 4.7 percentage points to reach 25.7 percent of the market.
The data relates to smartphones only, and does not include tablet devices or iPods.
|Top Smartphone Platforms|
|Share of U.S. Smartphone Subscribers (%)|
|3-month average ended:|
|Jan. 31, 2011
||Apr. 31, 2011
||Percentage point change|
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.