Home  › Social › Social Media
super-8-poster

Paramount Pictures Hopes Twitter Puts Butts in Seats

  |  June 8, 2011   |  Comments

Offers tickets for "Super 8" sneak-peek via micro-blogging site.

super-8-posterParamount Pictures is testing whether or not Twitter can drive direct tickets sales. The Hollywood company is the micro-blogging site's Promoted Trend today, utilizing the hashtag "#Super8Secret" to pitch a sneak-peek viewing of the movie "Super 8."

Twitter users can click a short link to buy seats to see the film in select theaters on Thursday, a day before it premieres nationwide. People can click through to either a MovieTickets.com or Fandango landing page, and enter their zip code to find the closest participating theater. Purchasers are offered free popcorn if they buy any other concession item while attending the screening.

Paramount also bought the Promoted Trend ad placement on March 11, employing the hashtag, "#Super8Movie" and offering an early look at the film's trailer. While other sites likely contributed significant traffic to the trailer's page on Twitvid.com, it's received more than 4 million views. In addition, since the ad ran in March, the movie's dedicated Twitter handle, @Super8Movie, has accrued 7,500 followers.

Twitter says it's asking $120,000 per day for the Promoted Trend buy.

Speaking with ClickZ on Tuesday, Twitter director of revenue Adam Bain gave an example that may show his company's platform can influence consumers to buy events tickets. He said the San Diego Chargers last November were having difficulty selling out their stadium for a game vs. the New England Patriots and turned to Twitter.

"The San Diego Chargers tweeted one tweet and only had 50,000 followers to their account," Bain said. "That same day, they sold out the game off that one tweet."

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...