Home  › Social › Social Media
super-8-poster

Paramount Pictures Hopes Twitter Puts Butts in Seats

  |  June 8, 2011   |  Comments

Offers tickets for "Super 8" sneak-peek via micro-blogging site.

super-8-posterParamount Pictures is testing whether or not Twitter can drive direct tickets sales. The Hollywood company is the micro-blogging site's Promoted Trend today, utilizing the hashtag "#Super8Secret" to pitch a sneak-peek viewing of the movie "Super 8."

Twitter users can click a short link to buy seats to see the film in select theaters on Thursday, a day before it premieres nationwide. People can click through to either a MovieTickets.com or Fandango landing page, and enter their zip code to find the closest participating theater. Purchasers are offered free popcorn if they buy any other concession item while attending the screening.

Paramount also bought the Promoted Trend ad placement on March 11, employing the hashtag, "#Super8Movie" and offering an early look at the film's trailer. While other sites likely contributed significant traffic to the trailer's page on Twitvid.com, it's received more than 4 million views. In addition, since the ad ran in March, the movie's dedicated Twitter handle, @Super8Movie, has accrued 7,500 followers.

Twitter says it's asking $120,000 per day for the Promoted Trend buy.

Speaking with ClickZ on Tuesday, Twitter director of revenue Adam Bain gave an example that may show his company's platform can influence consumers to buy events tickets. He said the San Diego Chargers last November were having difficulty selling out their stadium for a game vs. the New England Patriots and turned to Twitter.

"The San Diego Chargers tweeted one tweet and only had 50,000 followers to their account," Bain said. "That same day, they sold out the game off that one tweet."

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...