Tool enables brands to add a "Join Our Email List" slot to their Facebook Pages.
Vitrue and MailChimp have partnered to allow brands to more easily add Facebook "likers" to their email lists and then segment them according to region or preferred language.
On the social site's platform, the vendors' technology lets a brand incorporate a "Join Our Email List" slot on its Facebook Pages where visitors can input their address before receiving a confirmation/opt-in email. Companies using the system can automate segmentation based on location and language, according to Vitrue and MailChimp.
In theory, a big brand could use its Facebook Page to create customized email lists and offers that specifically target people who "like" their brands based on their location, such as New York, Chicago, Los Angeles, and other markets.
The Atlanta-based vendors didn't disclose brand clients that plan to incorporate the module. Vitrue's clients include McDonald's, American Express, Intel, as well as several advertising agencies.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET