Tool enables brands to add a "Join Our Email List" slot to their Facebook Pages.
Vitrue and MailChimp have partnered to allow brands to more easily add Facebook "likers" to their email lists and then segment them according to region or preferred language.
On the social site's platform, the vendors' technology lets a brand incorporate a "Join Our Email List" slot on its Facebook Pages where visitors can input their address before receiving a confirmation/opt-in email. Companies using the system can automate segmentation based on location and language, according to Vitrue and MailChimp.
In theory, a big brand could use its Facebook Page to create customized email lists and offers that specifically target people who "like" their brands based on their location, such as New York, Chicago, Los Angeles, and other markets.
The Atlanta-based vendors didn't disclose brand clients that plan to incorporate the module. Vitrue's clients include McDonald's, American Express, Intel, as well as several advertising agencies.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014