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Facebook Module Captures, Segments Email Addresses

  |  June 9, 2011   |  Comments

Tool enables brands to add a "Join Our Email List" slot to their Facebook Pages.

Vitrue and MailChimp have partnered to allow brands to more easily add Facebook "likers" to their email lists and then segment them according to region or preferred language.

On the social site's platform, the vendors' technology lets a brand incorporate a "Join Our Email List" slot on its Facebook Pages where visitors can input their address before receiving a confirmation/opt-in email. Companies using the system can automate segmentation based on location and language, according to Vitrue and MailChimp.

In theory, a big brand could use its Facebook Page to create customized email lists and offers that specifically target people who "like" their brands based on their location, such as New York, Chicago, Los Angeles, and other markets.

The Atlanta-based vendors didn't disclose brand clients that plan to incorporate the module. Vitrue's clients include McDonald's, American Express, Intel, as well as several advertising agencies.



Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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