Home  › Social › Social Commerce
gowalla-jennifer

Frigidaire and Gowalla Team With Jennifer Garner for Charity

  |  June 9, 2011   |  Comments

Check-ins may lead to $500,000 donation by appliances brand.

gowalla-jenniferGowalla's 1 million users this summer will help donate $1 every time they check in to a local farmers market. The Austin, TX-based company today announced the initiative, which includes a partnership with appliances brand Frigidaire and actress Jennifer Garner.

Frigidaire, based in Charlotte, NC, will donate up to $500,000 from the Gowalla check-ins to the Save the Children foundation, which supports kids' rights. Garner is the spokesperson for an overall effort that includes the chef Adam Kaye, whose Blue Hill at Stone Barns has been a staple restaurant in the farm-to-table food movement. Specifically, their initiative focuses on providing impoverished children in rural America with a "Change" program that gives them access to nutritious snacks, fresh fruits, whole grains, and exercise.

The Gowalla effort also dove-tails with Garner and Kaye's "Frigidaire Kids' Cooking Academy Summer Session." In the coming months, it will educate families of all backgrounds about the seasonality of food. For instance, the program will teach people about preparing just-picked ingredients.

The site, Make Time for Change, has been created for the effort. It includes how-to copy and creative that promotes downloading the Gowalla app and checking in at farmers markets.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...