Home  › Stats
connected-devices-1

Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV

  |  June 10, 2011   |  Comments

Tablets are used mainly in the home, smartphones across a range of situations.

Agencies and advertisers are becoming increasingly intrigued by the relationship between users' consumption of TV content, and their use of mobile connected devices. According to new research by The Nielsen Company, that link is a strong one, and over 68 percent of tablet and smartphone owners report using them in front of their televisions.

In fact, according to a survey of nearly 12,000 device owners, Nielsen suggests tablet users make use of their device in front of the TV more than in any other situation, followed by lying in bed, and then with friends or family.

Smartphone owners demonstrated different behavioral patterns, meanwhile, probably due to the compact and more portable nature of those devices. As with tablets, watching TV topped the list of situations in which smartphones were used, but was followed closely by shopping or running errands, and then by waiting for something - such as a train, for example.

Overall, smartphones are used across a much wider range of situations than tablets, which are reserved largely for use in the home, the data suggests.

connected-devices-1

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...