Tablets are used mainly in the home, smartphones across a range of situations.
Agencies and advertisers are becoming increasingly intrigued by the relationship between users' consumption of TV content, and their use of mobile connected devices. According to new research by The Nielsen Company, that link is a strong one, and over 68 percent of tablet and smartphone owners report using them in front of their televisions.
In fact, according to a survey of nearly 12,000 device owners, Nielsen suggests tablet users make use of their device in front of the TV more than in any other situation, followed by lying in bed, and then with friends or family.
Smartphone owners demonstrated different behavioral patterns, meanwhile, probably due to the compact and more portable nature of those devices. As with tablets, watching TV topped the list of situations in which smartphones were used, but was followed closely by shopping or running errands, and then by waiting for something - such as a train, for example.
Overall, smartphones are used across a much wider range of situations than tablets, which are reserved largely for use in the home, the data suggests.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014