A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden.
Sweden is where it's at right now. McCann Erickson can testify, having recruited numerous Swedes to its offices in New York and London. So can Stockholm's consumers who have grown accustomed to experiences that mesh digital with out-of-home placements (see Volkswagen's "Fun Theory" and the McDonald's Pong billboard). And of course, the country boasts acclaimed digital learning institutions like Hyper Island and Berghs School of Communications.
So it comes as little surprise that R/GA is opening a presence there, to capture talent flowing into the workforce and poach senior talent from established agencies.
R/GA Stockholm will be led by Managing Director Anders Erlandsson (above) and Executive Creative Director Kay Höök. Both join from Digitas Sweden. Previously, Erlandsson was a partner and CEO at the Svensson Advertising Agency and CEO of Ondatje Advertising Agency, working for Canon, Absolut. Höök also worked for Nike.
R/GA CEO Bob Greenberg said in a statement, "This is not a move driven by a specific client requirement, but a decision born solely out of our own agency’s global growth strategy."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT