Home  › Media › Media Buying
anders-rga

R/GA Opens Shop in Stockholm

  |  June 16, 2011   |  Comments

A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden.

anders-rga

Sweden is where it's at right now. McCann Erickson can testify, having recruited numerous Swedes to its offices in New York and London. So can Stockholm's consumers who have grown accustomed to experiences that mesh digital with out-of-home placements (see Volkswagen's "Fun Theory" and the McDonald's Pong billboard). And of course, the country boasts acclaimed digital learning institutions like Hyper Island and Berghs School of Communications.

So it comes as little surprise that R/GA is opening a presence there, to capture talent flowing into the workforce and poach senior talent from established agencies.

R/GA Stockholm will be led by Managing Director Anders Erlandsson (above) and Executive Creative Director Kay Höök. Both join from Digitas Sweden. Previously, Erlandsson was a partner and CEO at the Svensson Advertising Agency and CEO of Ondatje Advertising Agency, working for Canon, Absolut. Höök also worked for Nike.

R/GA CEO Bob Greenberg said in a statement, "This is not a move driven by a specific client requirement, but a decision born solely out of our own agency’s global growth strategy."

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...