Scene in Cannes: Reenact a Famous Viral Ad [Video]

  |  June 20, 2011   |  Comments

Popular ads get personal with green screen reenactments, courtesy of YouTube.

Cannes, France-- Any lady saddened that her man is not Old Spice guy Isaiah Mustafa now has an option other than giving him body wash: She can cast the lug in a green screen reenactment of Mustafa's first ad for the brand.

Well, she can if her man is in Cannes this week.

YouTube has installed a mini-production studio on the main floor of the Palais des Festivals, where the Cannes Lions ad festival is playing out. People can reenact one of two viral hits: Old Spice's "The Man Your Man Could Smell Like" or Tipp-Ex's "A Hunter Shoots a Bear."

In the video below, you can see a bit of the process and hear a few words about it from YouTube's A/V guy:

And here's the final product, starring festival-goer Vitaliy Volkov:

About 220 delegates have created more than 150 ads since the festival kicked off yesterday. Once recorded, YouTube uploads these renditions to a dedicated channel.


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.