Home  › Marketing › Strategies
4square10million

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

  |  June 20, 2011   |  Comments

Geo-social app now has 10 million users.

Foursquare announced on its blog today that it had exceeded 10 million users, while breaking down by category which brands were in the top 3 on the mobile app.

For apparel, Old Navy, H&M, and Victoria's Secret charted the highest, while on the retail front Target, Walmart, and Macy's got the most check-ins. Convenience stores 7 Eleven, Circle K, and Wawa lead their category, while Bank of America, Chase, and Wells Fargo had the most check-ins among financial brands. New York-based Foursquare also broke out a home furnishing category, where Home Depot, IKEA and Lowe's are the most popular.

Those brands and countless others have begun marketing on the geo-social platform in the last 18 months. They typically offer discounts or free merchandise for check-ins, rewarding "mayors" of their locations for consistent patronage. Foursquare suggests that competition for the mayorships is fierce; it says more than 78,000 of them change hands every day.

Accenting how the geo-social platform has become more mainstream, Foursquare also noted that there have been 4.7 million check-ins for businesses located on Main Streets in U.S. cities. The company's blog also suggested that the app was gaining traction in Japan and Germany.

Two-year-old Foursquare's ascent to 10 million users has been impressive. Only 15 months ago, it had 500,000 users.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...