Foursquare announced on its blog today that it had exceeded 10 million users, while breaking down by category which brands were in the top 3 on the mobile app.
For apparel, Old Navy, H&M, and Victoria's Secret charted the highest, while on the retail front Target, Walmart, and Macy's got the most check-ins. Convenience stores 7 Eleven, Circle K, and Wawa lead their category, while Bank of America, Chase, and Wells Fargo had the most check-ins among financial brands. New York-based Foursquare also broke out a home furnishing category, where Home Depot, IKEA and Lowe's are the most popular.
Those brands and countless others have begun marketing on the geo-social platform in the last 18 months. They typically offer discounts or free merchandise for check-ins, rewarding "mayors" of their locations for consistent patronage. Foursquare suggests that competition for the mayorships is fierce; it says more than 78,000 of them change hands every day.
Accenting how the geo-social platform has become more mainstream, Foursquare also noted that there have been 4.7 million check-ins for businesses located on Main Streets in U.S. cities. The company's blog also suggested that the app was gaining traction in Japan and Germany.
Two-year-old Foursquare's ascent to 10 million users has been impressive. Only 15 months ago, it had 500,000 users.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014