xbox-kinect-ads

Xbox Kinect Brings Gesture and Voice to TV Ads

  |  June 21, 2011   |  Comments

At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality.

Cannes, France-- Microsoft has engineered a way for advertisers to bake voice and gesture-based response mechanisms into TV spots seen by Xbox Kinect users.

Called Nuads, the product lets marketers add an interactive layer to commercials without requiring viewers to fumble with remote control buttons. For instance, Kinect owners may respond to a call-to-action by waving a hand or speaking a few words aloud.

"We think it's a significant milestone in the journey of interactive television," said Mark Kroese, GM of Microsoft's entertainment and devices advertising unit.

Kroese will show off the capability in a demo today at the Cannes Lions ad festival, featuring hypothetical ads for Adidas, NBC, Toyota, and other brands.

xbox-kinect-adsBut while the Nuads product could make interactive TV ads more appealing to consumers (and by extension advertisers and TV networks), all parties involved will have to wait. The technology won't be available until next spring, due to significant platform updates and network enhancements to precede its rollout.

So far Microsoft has come up with five cues Xbox owners can use to interact with ads: "Xbox More" (to get more information), "Xbox Tweet" (to share an ad or offer), "Xbox Near Me" (to respond to a local trial offer, such as visiting a car dealership), "Xbox Schedule" (for TV networks' tune-in ads) and gesture-controlled voting (such as a wave or thumbs-up).

 

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...